Before we talk about different aspects of Communications we need to know how they emerged. Most people think that Public Relations is a profession that was created in the beginning of XX century. In fact, the roots of Public Speaking and Relations started from Ancient Rome. The Mini-Me History by Don Bates introduces us to the dawn of Public Relations and Journalism. For instance, in Ancient Rome the phrases such as Vox populi, vox Dei (“the voice of the people is the voice of God”) , and res publicae (“public affairs”) were common and used more than anything else. Moreover, Caesar was the first who realized the power of news over public opinion and published a daily paper called Acta Diurna that continued for 400 years.

Another significant person was Edward L. Bernays who was rightly called “the Father of Spin”. He looked at Public Relations as an art combined with science. It is a very accurate view of definition, because the strategy is the essential plan of any campaign, but the strategy itself doesn’t work without performance. Also, performance is an ambivalent definition, as it has to be not only well planned, but also extemporaneous. The brilliant example, also mentioned in the book, was Torches of Freedom March. That was what we now call “flash mob”, was once an organized campaign for women to smoke outside at certain place and at certain time. It is considered one of the most outstanding and sophisticated historical PR campaigns towards emancipation.

Nowadays, marches are an extremely popular platform for “Vox Populi”. Every year a lot of different Marches are held in the U.S. such as Gay Pride Parade and The Women’s March. The latter march highlighted dissatisfaction with President’s crude comments about women. March is a great action to draw the attention of society. Moreover, it is the platform that everybody can use to be visible and heard. Communications is one of the most significant fields and an integral part of almost every business. Therefore in the U.S. and all over the world the industry is managed by growing numbers of professionals.

Bates, Don. “Mini Me History.” Institute for Public Relations, 2006.