How I fell in love with Public Relations

I started talking long before I was able to walk. Later, when I realized that the only thing I believed in was the dialogue, I clearly understood my skills and passion. I wrote my first poem when I was seven years old. Since then I have continued to do so, finding that combining the words is the most engaging game. Moreover, I truly believed that only the dialogue can save this world. The times, when one individual can offer a solution to problems, human faces are over. Future is entirely dependent on our ability to communicate and find solutions together. Dostoevsky wrote that only the beauty will save this world. As we can see the beauty fails, because the world isn’t perfect and is moving further away from its perfection.

I was fond of reading since the very early age; that is why I studied literature at the Kiev National University of T.Shevchenko. When I adventurously moved to New York I felt that my education lacked something essential. It was not easy to figure out what I was missing exactly. Returning to the concept of dialogue, I was assured that it is the most essential method to build the relationship or the platform of the already created vacuum. Hence my thoughts hadn’t led me anywhere except the beach. I settled down next to the ocean, because I find the waves to be a great meditation. I was on the beach when my phone rang. It was my friend who worked in advertising agency. He asked me to help with some translation. “Panda Express”, an Asian fast food brand, wanted to open their new  locations in Ukraine and Russia. My work was simple but creative. I was asked to translate a numerous simple logo’s for the company to make it sound attractive. A great place to do this task was on a rooftop in the building where I rented an apartment. I was watching the pale blue sky; the sun was preparing to fall into the ocean, while I played my favourite games with the words. I finished the translation before the deadline. Usually we call this “passion”, because I jumped into the process and enjoyed it. A couple of hours later, my friend called me and asked: “Would you like to have an internship while we are working with “Panda Express”? You are not allowed to refuse”. I agreed immediately, because I found what I had been missing. It was defined as Public Relations in 1930’s. I wanted to be that bridge between the organization and their publics. I felt that I could be “on the stage”, where you can control the message that goes to the audience. You could help this message to be correctly understood and heard. I believe this is the most challenging and essential part of building the constructive dialogue. Further my philosophy led me to Baruch College to get my degree in Corporate Communications.

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