Expressive words

When I started to look at the project, my approach was to try and capture the feeling of the word. I started out by looking at things that I thought embodied the word as well as repeating the word out loud with different inflection and emphasis on syllables. With helvetica being a blank slate in itself, it was very open to manipulation from an outside source. What i feel i learned most about the project is that by giving yourself a defined set of rules the next step in the design process becomes clear. If we were given open reign of font choice the words could be come blatantly obvious interpretations of the word like elegant in script or the word silly in comic sans. By giving your self restrictions you’re forced to avoid the obvious in favor for the interesting.