Category Archives: Uncategorized

Originally, I decided to go with Adidas. I gathered all the pictures, as well as researched the necessary information that would be used in this brochure. Coming up with a consistent design, without having a clump of content, was tough. … Continue reading →

My first instinct for this project was to go big and over the top. I chose a David Bowie quote in light of his recent death and his impact on my life. I tried making a big piece with large … Continue reading →

First and foremost I decided to go with an FDR quote. Because I knew that not only was it one of my favorite quotes, but something that I knew I could be flexible with. The quote was, “Happiness lies in … Continue reading →

When I started to look at the project, my approach was to try and capture the feeling of the word. I started out by looking at things that I thought embodied the word as well as repeating the word out … Continue reading →

At first, I felt as if the project was too limited and restrictive considering we couldn’t use colors and different fonts, etc. but as soon as I immersed myself into the work I began to realize that there were many … Continue reading →

This project was more difficult than I expected. The biggest challenge was we were limited to one typeface “Helvetica” to complete this project. The typeface “Helvetica” can be characterized as neutral, pragmatic, simple and rational of structure. Therefore it was … Continue reading →

This assignment comprised of many things: fun, easy, and difficult. The fact of having to use only one font ‘Helvetica’ made this a more stimulating project. I spent at the very least 2 hours drafting my sketches, with countless of … Continue reading →