Nancy Zhu

For my project, I played with shapes – I balanced circles, rectangles, and squares on the page, negative space – I made gaps in the image so that the audience could assume what should be there, and contrast – I played with the tint and opacity of each color. I preferred sans-serif fonts when I want them to be bold and stand out on the postcard.

I learned a lot about the basics of print production, particularly, the differences between 1-color, 2-color and 4-color prints and what halftones and duotones are. I find it most interesting that printed images are really made of many many small dots on a page and it made a lot of sense to me when explained that the different colored halftones are overlapping each other to make the different shades and colors we see on paper. It was also clarified that grayscale being equivalent to black and white is just a misconception. In reality, grayscale means monochrome.