Georgie-Ann Getton 

For the postcard project I used a photo of my son and the word “genius”. When designing the postcard I started out really simple. I was just placing his photo in different angles and adding the word right on top. After playing around with it for a while I started getting more unique and individualized with the designs. I cropped the photo in different angels, design the word differently and added shapes.

From doing the Postcard I learned that it is okay to have some fun with your design. Also it is important to design your text instead of letting the typeface design for you.

My typefaces was Baskerville Cyrillic LT Std.

Meghan Sharp

For this project, I learned what 1 color, 2 color and 4 color models are and how to use them throughout photoshop and indesign. A 1 color model and a 2 color model (a duotone) start off as grayscale image. Both 1 color model and duotone, we have to make grayscale picture to make them. Where as a 4 color model, we use CMYK, cyan, magenta, yellow, and black.I also learned about Pantone which I used in my duotones.

For my Design approach the  photo I chose one of my first dog, and I from 1995. The word I chose was memory. Throughout the first set of postcards 1color, I did a lot of grayscale images to drawn in on how old the image was and how it is a memory. On another 1 color postcard I used a Blue which represents loyalty. For my 2 color I used pantones throughout the project, I used browns to again show how old the image is and more blues to show the loyalty between my dog and I. For 4 color I really enjoyed it more because it showed the brightness and fun that is happening in the photo. I really enjoyed being able to use photoshop more and really getting to understand the color models.

The typefaces I used were – Baskerville, and Minion Pro

Danisa Valdez

Throughout this project, I learned the importance of how colors affect printing and how they interact with one another. I learned that grayscale is the correct term, not ‘black and white’ and I learned about the basic printing colors.

My design approach was very basic because I tried to keep the image together as much as possible. The image is of our classmate Megan and her dog. I wanted to emphasize their relationship with the word ‘loyalty’ and I did not mind cropping out scenery as long as her and her dog were still visible.

For the one color design, I did a variation of several blue’s. I chose blue because all colors have meanings, and one of the meanings of blue is loyalty. I had to play with the color a lot because the blue on the grayscale kept looking purple. I separated the area in between her and her dog and put the word loyalty in between, to show case that no matter what comes in between them, loyalty still holds them together. I did a variation of splitting them using the one tone to emphasize the aspect of loyalty and because I did not know what more to do just using one color.

For the two color design, I used the contrast of the blue to my advantage. I created many pages with regular grayscale images and put the word in blue so it can stand out. For this design, I cropped the image a lot and moved around several parts while still maintaining the word so it can stand out. Again I used blue in order to really emphasize the feeling that the color is supposed to bring out in one.

For the 4 color design I created many different variations of blue; some darker than others, some with yellow or red than others, and I used them all by pasting different backgrounds and type colors. On one of my pages I put the image in the middle and pasted loyalty several times all around it in different blues and different sizes. I also put blue as a background and the picture with opacity in front of it with the word in a corner. It taught me how to use the contrast of color. I also learned that slight variations of one color can make a significant difference in the whole design.

Mai Matsumoto

What I learned:

From this project, I learned how to use photoshop and indesign for 1,2, and 4 color model. Both 1 color model and duotone, we have to make grayscale picture to make them. For 4 color model, almost we can use every color, is stand by CMYK, cyan, magenta, yellow, and black. I also learned about the pantone color, it has more than thousand spots color.

Design Approach:

1 color
For 1 color model, I made more than 10. I want to try many color and many style for it. For them I concentrated on the design, when it is sale at the store what kind of design people feel to want to buy it. I tried use many color and many style and I tried to make them easy to see and read.

2 color
For 2 color model, I tried to make mix color by using the spot which I used for duotone. For this one, I concentrated on the color which I used for picture and mixed color which I made. I used two color, which I chose for duotone, for most of pictures.

4 color
For 4 color model, I only make three. The first one is simply as possible and second one is just use half of picture which I chose. And third one, I used circle frame for the picture, and I tried to change the color of each rose different than original one. For this model I used rose color, like red, pink, purple or other color which like rose normally.

Typeface: Minion Pro

Merissa Meadow

What I Learned: Although I tried to maintain a cohesive look for each piece in the project, I felt at time the designs I chose were a bit random. However, i felt the majority of them went well with the picture i used. A linear photograph, i found, was very difficult to work with to come up with variations for each color model. Having to come up with different variations within each color model was challenging but it helped me to understand the color model process.

Design Approach: I tried to maintain the basic structure of the photo throughout while adding in new elements like cropping and tinting the colors. I wanted to allow the simplicity of the picture to dictate the placement on the page as well as the cropping of it. It took more than a few tries to achieve a balance on the page. I also used to certain typefaces that were somewhat decorative, but not so much so that it overshadowed the image. I used words that mostly related to the events of 9/11 such as, Remember and Revive.

Typefaces: Bauhaus Std, Braggadocio, Apple Chancery…

Moises Morales

As much as I love the art of creating, I’m new to these programs and I’m not an illustrator. Therefore, having to sketch my ideas before hand worried me. Luckily, the thumbnails can be doodles, which is exactly what mine were. But, those doodles allowed me to explore with out wasting time trying to figure out how to use the programs.

For the one-color model, I designed two postcards.

For the first one I chose to use a bluish color, because, when I think Bahamas I think water, and that’s exactly what I wanted the postcard to represent. I also decided to place the individuals (in the image) within the text to symbolize them having a good time in the water. I used four sets of the word “BAHAMAS” to represent ripples in the water; this is why their faces cannot be seen fully. Unfortunately I don’t remember the name of the font I used for this postcard. I’ll discuss this during the “What I Learned” section.

With the second design I took a simpler approach. I decided not to crop the image and let the scenery be seen. But, because I had to choose one color, I chose the color purple, which represents imagination and dreams, while spiritually calming the emotions. Another thing I associate with the Bahamas, which is why I went there on vacation. For this postcard I used the “NeulandLTStd” font, because it felt right. I don’t know how else to say it. I knew I wanted to break up the word “Bahamas,” but wasn’t sure if it would look right. But, when I came across this font I immediately felt like I was looking at a brochure planning my next vacation to the Bahamas!

I also designed two postcards for the two-color model.

For the first one, I decided to expand on the second design of the one-color postcard (no crop/full image). But now having two colors at my disposal, I created a mixed color. The resulting color reminded me of the color of earth (another color I associate with a tropical place like the Bahamas). I also wanted to create a mixture of the image, so I can duplicated it, tinted the duplicates and used them frame the original image so that it could stand out. Because I felt that “NeulandLTStd” was the perfect font for my Bahamas postcard, I decided to reuse it. I just resized it and placed it where I felt it didn’t cause too much of a distraction.

For my second design I got more creative. This one I wanted to make look more like a poster or a foldable post card. Therefore, I played with tints of my two colors and added shapes, giving the postcard a more dynamic and attractive appeal. Again, I used the “NeulandLTStd” font. But, I used it broken up, as I had done originally, this time with the shapes and tints.

I only designed one postcard for the four-color model.

Why? Because I chose to make this postcard look more like a print you’d get at a photo booth. This is why I duplicated the image multiple times in various sizes, with different crops. This was to give the illusion of different photos taken in a photo booth. Since I didn’t want to get penalized for only using one font, I used “Moonglow-Regular” for this one. Though I don’t like it as much as “NeulandLTStd,” it works in the context of the design and it still has a playful energy to it — though subtle.

“What I Learned”

Aside from the benefit of sketching, I learned to duplicate the original “text” layer if I’m going to convert the text into an object. This way I’ll still have access to the original text file should I need to make any changes, or misspelled something, etc.

I think it was very helpful that we did sketch our ideas before start working InDesign. This helped me to see more vividly how can I play with negative space and what variations I should do.

For one color – Grayscale postcard I used colors that will better show idea or message of postcard. My postcard is about Love, so I tried to use warm colors to show it.

Duo-tone design – I changed position of the card on vertical and again tried to show different emotions with different colors.

CMYK: 4-color design was the hardest for me, because I like when it’s only one or colors on image. I feel that you can show what you want to say better with accent on one color. When you have so many variations of different colors sometimes you loose the idea of design.

Through out all postcards I used the same typeface – Baskerville.

During this assignment I learn important skills that will help me in future do better design. I learn to change colors, make picture grayskale and duetone.

Tannya Luna

Design Approach:

The Design approach that I took was very simple since we were able to create sketches in advance.

For the Color One I created three different postcards; the first one is it very simple and only contain the Century Bold fond across the picture.
The Second was more simple, I decided to cropped the picture and flush-it-right with the word “SHADOW” in a vertical form utilizing the white space.
The third picture has a small crop and I flushed the word to the left-hand corner. Overall I played a lot with the spacing and the different types of fonts I used.

For the Duotone, I became a little more creative with it since I had some room to play with the different color mixes and tint. Also, it was very interesting to play with two-colors and making them look attractive to the eye.

For the CMYK, it was bit hard because I had 4-colors to work with. I was getting used to the idea of only utilizing 1 or 2 colors. However, I was able to create something interesting and a bit weird out of it, after playing around the the shape of the image.

What did I learn?

I was able to understand more about the relationship between color. I was able to see that I don’t need necessarily 4-colors in order to make the postcard look good. I was able to see that works/projects can become very unique and full of life by just using 1 or 2 colors. I liked working with restrictive colors!

Post your analysis in the category

Juan Pulla,

Design approach:

Grayscale: For the postcards that required being in grayscale my process was to sketch out possible designs. When it came to the nitty gritty and I had to actually design it on Ai I couldn’t get my ideas through. Thus I decided to restart and just place the image on the art-board and flow. As for the image color I would be using I just used my favorite color family with is the blues.

Duo-tone: After the grayscale I decided that I wouldn’t sketch out a design initially and could save time by breaking my head and designing it from thin air. Here it was more challenging to pick 2 colors that would mix and produce a happy result so I mixxed a grayish color with blue.

CMYK: After both of the other postcards I decided to just follow the same strategy and find results I enjoyed.

Growth:

Postcard Project:

Through all three postcard style I really learned how important it is to be able to use your image and space to pass on a message rather then relaying on fancy fonts to do the talking. I really enjoyed learning hot its actually all dots that are printed on the same paper with a slight shift that gives us printed images. Cropping the images was my favorite technique and it really make your design stronger. Finally how key it is to use correct color pallets and how you cant pass off a gradient as a duo toned image.

Nancy Zhu

For my project, I played with shapes – I balanced circles, rectangles, and squares on the page, negative space – I made gaps in the image so that the audience could assume what should be there, and contrast – I played with the tint and opacity of each color. I preferred sans-serif fonts when I want them to be bold and stand out on the postcard.

I learned a lot about the basics of print production, particularly, the differences between 1-color, 2-color and 4-color prints and what halftones and duotones are. I find it most interesting that printed images are really made of many many small dots on a page and it made a lot of sense to me when explained that the different colored halftones are overlapping each other to make the different shades and colors we see on paper. It was also clarified that grayscale being equivalent to black and white is just a misconception. In reality, grayscale means monochrome.