Juan Pulla,

Design approach:

Grayscale: For the postcards that required being in grayscale my process was to sketch out possible designs. When it came to the nitty gritty and I had to actually design it on Ai I couldn’t get my ideas through. Thus I decided to restart and just place the image on the art-board and flow. As for the image color I would be using I just used my favorite color family with is the blues.

Duo-tone: After the grayscale I decided that I wouldn’t sketch out a design initially and could save time by breaking my head and designing it from thin air. Here it was more challenging to pick 2 colors that would mix and produce a happy result so I mixxed a grayish color with blue.

CMYK: After both of the other postcards I decided to just follow the same strategy and find results I enjoyed.

Growth:

Postcard Project:

Through all three postcard style I really learned how important it is to be able to use your image and space to pass on a message rather then relaying on fancy fonts to do the talking. I really enjoyed learning hot its actually all dots that are printed on the same paper with a slight shift that gives us printed images. Cropping the images was my favorite technique and it really make your design stronger. Finally how key it is to use correct color pallets and how you cant pass off a gradient as a duo toned image.