Mai Matsumoto: Gift Bag Analysis

The theme for my gift bag is to have a donation for the dogs and cats that will kill in the shelter. Every day, more than 9,000 healthy and treatable dogs and cats are killed in America’s shelters. But every day, there’s something all of us can do to help save those animals. To buy this bag is to help to end the killing of the dogs and the cats that are killed in America’s animal shelters every day.

For my gift bag, I choose the organization that called “Save Them All Best Friends”. This organization is to have a donation and help the cats and dogs that are in the shelters. Because of the shelters are for cats and dogs, I used silhouette of cat and dog. And I tried to make them crying because they want help. I put the footmarks, fish and bone for underline. I want to emphasize fish for cat and bones for dog. Because of it, I used both for gift tag too. And because of the dogs and cats are need help, I put “HELP US” on both side of bag. For the inside and the string, because of my design of bag is almost black and white, I used white tissue and black string. And for my bag, I used color black, dark blue, and light blue.

From the experiment of to make this gift bag, I learned it is better for symmetry on opposite side of gift bag. For my bag, first I put the word “HELP US” only one side. But latest one, I put this word both side. I feel it better than before. And for gift tag, it should be understandable. First, I tried to make it as a bone and put the mark of fish on it. But the fish is too small. I think it was difficult to get that emphasize both cat and dog. So, I changed it and to make bone and fish are equal size.

Typeface used: Sabon LT Std (Bold and Roman)