Design Approach;
Creating sketches helped me figure out and visualize the type of invitation I was going to create. However, before starting the invitation I did a little bit of research about the postal office. Having to know the minimum size of the invitation helped me come up with the fold. On the other hand, from one of the lectures we talked about di-cuts and it called my attention. Which is one of the reasons of why I decided to create a circle di-cut in the middle. Also, it provided a sense of sneak peak, the audience will be able to see only one part of the picture until they fully open the invitation.
The font that I decided to use is Futura, which is a very simple geometry san-serif. The other font I used was Bodoni-Italic which I think it gave a nice feeling since it is a serif typeface.
The color I decided to use for the postcard was Pantone 335; which is a nice green-turquoise plus black. Along the card I used different tints and mixes to give certain effects in one of the photograph. Also, for the front photographs I used duo-tone with the same color.
Paper;
If I were to pick my own paper I would choose Natural 80C, Smooth by Gilbert. I really liked that paper because it felt thick which will be important for my invitation not to get damage while it is carried by the USPS or any other mail service. Also, the color of the paper was more like “bone” color rather than completely white. I believe with that color it will helped my design pop-out.
Overall I am very excited to have the final product in my hands rather than just a digital copy.