Design Approach:

Unlike the last project, for this one I really had to make sketches up. As soon  as the class learned about di-cuts I knew i wanted to use one. I had to in total make 3 sketches to visualize which images went where and how much text I wanted. After passing on the layout design to the computer I knew that before playing with the layout I had to make sure it would print properly. I have had to make brochures in the past so I knew that making sure it printed was extremely important. After this it was pretty easy. All I had to do was pass on the image and text I wanted and find the fonts that I would like to use. Franklin Gothic medium fit perfectly for the title and information and it really helped give my piece simplicity but a sort of drama. Then for the rest of the text I used Helvetica LT Std. After all of the came the color I would pick. I went with Pantone7543 C because i just like grayish and blueish colors. I would like to print this on Gilbert Realm brand paper. It has to be white, with 180c for the weight. Also I liked the super smooth for the texture style of the paper. It is a thick paper that would give my di-cut a more firm structure so that it doesn’t break off.