Group 1
Tina Jing Ru Shen
Adrielle Cabahug
Millicent Cheu
Focus:
We have chosen the need to combine the business and art communities. We feel that it was important to address this challenging need because both the art and business communities can benefit from each other. Though often considered completely opposite and separate, the art and business communities have potentially positive complementary qualities. Artists could benefit from analyzing opportunities and risks from a business perspective.
Likewise, entrepreneurs and business professionals could benefit from thinking more creatively and putting on crazy turkey hats to brainstorm solutions. In Baruch itself, the art program provides very few options. The only majors related to art are Arts Administration, Graphic Communication, and New Media Arts. And although our school does have an art gallery that actively houses new exhibitions, very few students and maybe staff know of its existence.
Additionally, the business and art community are divided up to the point that the students from each community rarely even meet. Zicklin and Weissman students seldom have the opportunity to learn from each other or from each other’s professors. Allowing the students and professors of these two Baruch communities to communicate could generate new ideas in both art and business.
One of the main problems that seems to be dividing the art and business aspects of Baruch is the lack of understanding for the importance of combining them. Many business students that we have met say something like, “What is the use of art? It is not important.” But, when you are bonding with your boss, you would realize that having knowledge in everything, including art, would give you an advantage over other colleagues. Bosses tend to appreciate art and buy paintings to decorate their homes. If you were able to hold a conversation about one of his/her paintings, that would leave an impression. Becoming a well-rounded individual is becoming increasingly important as competition is more intensive. Also, it is the cruel truth that it is hard for artists to make a living or become successful. If they were trained to also have a business mind, perhaps they would be able to sell themselves better. The benefits of integrating art and business at Baruch are limitless for both parties.
A strong alternative for the need to combine the business and art community is the need for affordable academic materials and student discounts across the city. This was also a strong contender because some of us need these jobs to help support us financially during the school year. If we were offered things like free metrocards or were allowed to have payment plans on textbook, maybe the beginning of the semester would not be such a financial burden. Also, it is important that we have enough resources to pay for our out of school expenses, such as clothes for interviews, food, etc. which is why we need student discounts throughout NYC that can offer us some assistance.
Ideas:
Need to combine the business and art communities
Need for designated quiet space
Need for a better school cafeteria that encourages students to form a community and eat together
Need for easier access into building
Need for a community that encourages student interaction
Need for janitorial staff to be aware of when bathroom supplies are low
Need for affordable academic materials and student discounts around the city
Need for shorter commute so you have more time to interact with your peers
Need for less competitive academic environment
Need for modernized library with easier access, better wifi and printing
Need for school pride in terms of apparel
Need for classes geared toward real-world experiences, application and internship opportunities
Our 50 Needs combined and integrated based on general topics.
Stakeholders: Art galleries, Lawrence Field Center, Zicklin student, Weissman students, Professors: Zicklan & Weissman, art store owners, art muesums, business loan officers, tax preparers, small business advisors, art grant programs, graduate schools, school administrators
STEP 5: Research
Stakeholder: Baruch Professors
Business:
- Two years ago, I interviewed the Director of Baruch’s Sidney Mishkin Gallery, Mrs. Sandra Kraskin, about her thoughts on art in New York City, and specifically at Baruch College. She stated that there is not much of an art presence at the school, and that it should be more prominent. She explained that having art knowledge could help Baruch students move up the professional ladder in business.
- Professor Karen Freedman once told my class that the art program at Baruch is very small. There are only a few majors in the art department, and most of them have little to do with fine arts.
- Baruch College’s Strategic Plan: “Strengthen the integration of the liberal arts into Zicklin by developing an enhanced liberal arts minor, emphasizing its value for BBA candidates and promoting it as a defining characteristic of the School” (5) https://www.baruch.cuny.edu/president/strategicplanning/documents/StrategicPlan-2013-2018.pdf
- Rubin Museum of Art and Baruch College collaborated to develop a grant of $200,000 that encourages students and professors to study the importance of art in the development of society. http://www.baruch.cuny.edu/news/rubin_grant.htm
- Students at Baruch can showcase their research or work during Baruch’s Creative Inquiry Day, which welcomes undergraduate research projects of every subject. Business and art professors can ask their students to participate. https://www.baruch.cuny.edu/provost/CreativeInquiryDay.htm
- Professor Charles Dietrich believes that Baruch students need to be more receptive to art courses because they can broaden career opportunities for students. http://www.baruch.cuny.edu/campusstories/facultyspotlight/charles_dietrich.html
- Dean of the Zicklin School of Business sends newsletters about the arts and reminds students and staff that there may be an essential artistic side to business that they need to learn about. He also highlights that there are art students and professors who excel in business, and business students and professor who get in touch with their artistic side. http://zsbapp.baruch.cuny.edu/newsletter/spring2011/home.aspx
- Kapil Bawa, a professor of Marketing and International Business at Baruch, pursues his passion for acting. He claims that he learned how to teach while acting, and learned how to act while teaching. http://zsbapp.baruch.cuny.edu/newsletter/spring2011/faculty-spotlight.aspx
Design:
- 3D Printing Special Topics Course with both art and business professors teaching the class
- Graphic Communications major, which involves both design and business courses
- Liberal Arts requirement for Zicklin and Weissman students alike
- Professor Nancy Aries asked me to host a Paper cutting workshop in November
- Baruch Performing Arts Center
- Sidney Mishkin Gallery
- Design Spaces in the library
- Professor-hosted trips to the Rubin Museum of Art
- Encounter’s Magazine
- Creative Inquiry Day
Step 5: Millicent Cheu
Stakeholder: artists
Business Primary research:
- Interview with a New York City tattoo artist.
How do you think the business and art community can be combined at an educational setting like Baruch college?
People in business need the p.o.v. of artists ‘cuz their minds aren’t focused on the aesthetics of life, but on profit.
Do you think combining the business & art community at Baruch is a good idea? Why?
Yes, it would bring two different sets of ideas to the table.
How do the business and art world interact for you?
You have to sell your s*it to make money. Without doing business you can’t afford to be an artist. ‘Cuz if not you’ll go from starving artist to homeless artist.
What would you recommend young artists at Baruch to do to prepare for real-life as an artist?
Be prepared to hustle and just keep at it. Learn how to talk to people about your art and be passionate about it. If you aren’t persuasive enough, you won’t be selling anything.
- On-site visit to tattoo artist studio:
The personal studio of a New York City tattoo artist was a 10 ft by 14 ft room with red painted walls, black floor tiles, two windows, two closets and an adjacent bathroom. Two couches, a flat screen TV, a foldable massage table, an armrest and bookshelves filled with tattoo magazines, flash and art books shared space within the studio with numerous pieces of tattoo equipment and cleaning supplies. Twenty different tattoo machines and over 100 bottles of tattoo ink were displayed in the workspace as well. The artist’s tattoo license was framed and hung on a wall. Large mugs and pencil holders containing different types of art markers and pencils littered all other available shelf space.
The most expensive items in the room were not the tattoo machines, but the art books. Start-up costs of a NYC tattoo artist working in a shop are in the low $100s. Clients, generally in their mid-20s, visit the studio and pay an average rate of $100 per hour for a tattoo. There is a minimum of $50 for a tattoo. The artist preferred to work in his own studio and not a shop as the tattoo shop takes 50% profit from each tattoo completed in the shop. Running your own studio requires basic business skills like bookkeeping, balancing checkbooks, coordinating appointments and marketing.
Business Secondary Research:
Artists must make a variety of business decisions.
Marketing well in the digital age and thinking more like a business person can lead to success for the artist.
3 http://newsfeed.time.com/2013/02/21/study-art-school-graduates-rack-up-the-most-debt/
Art school graduates have the most debt and least paying jobs.
4 http://www.businessinsider.com/8-ways-an-artist-can-make-money-2013-11
How artists make a living doing what they love by networking, budgeting, planning and opening their own business.
The business of art consists of online visibility, gallery knowledge and bartering.
6 http://www.dailypress.com/business/dp-tidewaterbiz-foster-creatives-20150618-story.html
The business and art community work together to retain young talent and foster a creative environment at the Peninsula.
Design Research:
1 http://lmcc.net/program/artists-summer-institute/
Lower Manhattan Cultural Council’s Artists Summer Institute educates artists in business
2 http://conartistnyc.com/pages/about
Art collective, cultural co-working space and creative community rolled into one, ConArtist is where artists can collaborate and sell their art with 70% of sale prices going directly to the artist.
In Michigan, artists, business owners and the public participate in a city wide open contest where the public votes on art displayed in over 100 venues across the city.
4 https://www.arts.gov/exploring-our-town/farmart-dtour
Artists and farmers work together to revitalize the community, increase dialogue and increase tourism via a fringe festival, Farm/Art DTour.
5 http://placemaking.mml.org/how-to/artist-village-detroit/
Artist Village is a creative hub for artists, students, business owners and neighbors in Detroit with a goal of stabilizing and revitalizing Detroit communities.
6 http://www.vermontartscouncil.org/grants-and-services/artists/breaking-into-business
Workshop for artists to learn how to plan and run a business.
7 http://www.firstpeoplesfund.org/grant-programs/artist-in-business-leadership.html
One year fellowship provides capital and training for entrepreneurial artists.
8 http://ashevillearts.com/programs/artist-business-brainstorm-sessions/
Brain storming opportunities for artist entrepreneurs with business professionals.
Arts and Business Council of New York connects the business and art community in NY through workshops, volunteer opportunities and training.
A grass roots group of local artists, entrepreneurs and neighbors whose purpose is to promote community, creativity, collaboration and support of the arts.
Stakeholder: Students
Primary Research
- I asked my club members how they felt that art and business were together as a community.
- I asked our club advisor how she felt art and business were together as a community.
Secondary Research
- Majors such as Music Management & Art Enterprise are offered to students. https://www.baruch.cuny.edu/confluence/display/undergraduatebulletin/Department+of+Fine+and+Performing+Arts
- This is an article about the influence about arts on society. http://www.baruch.cuny.edu/bpac/tickets/
- Baruch offers Digital Marketing as a major which combines the arts and business. http://zicklin.baruch.cuny.edu/programs/undergrad/index_html/degrees/mktg.html/digital-mrketing.html
- You can get a Master’s degree in Arts Administration which focuses on art and management. http://www.baruch.cuny.edu/wsas/academics/ma-arts-administration/
- This article is about artists building business skills. http://kcpt.org/entrepreneurship/fine-artists-build-business-skills-community-artist/
- There is a great job market for creative jobs that are intertwined into business. http://artbistro.monster.com/careers/articles/8551-8-creative-jobs-that-pay-over-60k?page=1
Design Research:
- The ability to have a non-business minor while obtaining a Zicklin degree.
- They have a Business Communication with a specialization in Graphic Design.
- Majors in Music Management & Art Enterprise are offered to students
- There are art classes offered that can be internships which forces you to be a part of the business world
- Clubs need graphic design people for events
- Entrepreneurs here usually use students in graphics to do their designs for their startups
- Baruch offers New Media Arts and has the area in the library dedicated to it
- Students can join clubs such as Lexicon to become editor in chief of the yearbook to demonstrate skills in art and business.
- 3d printing is a business in itself so the fact that we have a class offering it.
- CIS majors in a sense are artists. We can combine the art of designing and creating and the business aspect of coding together.
Step 6: 50 Solutions
- Discounts at art stores for college students
- More art stores near Baruch
- Partnerships with artists for art and business students
- Education business programs for art students
- Partner with businesses
- Partner with art museums
- 2nd 3d printing class
- Allow business students to use their turkey hat
- Teach business students how art can improve economy
- Installations of art in business
- Installations of art in schools
- Combine entrepreneurship with art
- Combine art & business students in classes
- More NMA space
- Require Zicklin students to take more creative classes
- Hand out examples of art in business classes and have business students create a business plan around it
- Introduce real world applications of art to art students by workshops helping children create art
- Connect entrepreneurs with graphic designers at Baruch to make designs
- 3d print abstract art pieces, art students can collaborate to create a larger sculpture out of the art pieces. They can partner with business students to sell the art sculpture and donate the proceeds to a non-profit
- Create interlocking/modular furniture for Baruch common/social areas and sell outside school, they will be functional art pieces
- We can 3d print prototypes, business students will be introduced to art via the functional art pieces and art students will learn how to market the furniture outside of Baruch
- It also solves the space issue other groups are trying to address
- Raise money for more art programs by selling cookies that are in custom shapes using 3d printed cookie cutters
- Have mentorship programs between art and business students
- Work with SVA to have a competition between the two schools (like an art battle)
- Create a program in which business students who aspire to have their own businesses hire art majors to design promotions for them, and design what the store would look like
- Require business students to design their resumes and assignments so they are more appealing
- Create a program in which business students have to develop business plans for struggling artists
- Install art studios into the school
- Paint all the walls in Baruch’s lobby with murals
- Play classical music during exams
- Have a MoMA store or Met shop at Baruch
- Create a program for art students to go on trips to big companies like Goldman Sachs, Credit Suisse…
- Install modular art centers at Baruch that can serve as seating or study areas when not in use as mini-creative art studios
- 3d print mosaic pieces- art students run a campaign to have people buy/pay for the pieces, have students/donors pay for pieces and art students can build a mosaic from the number of pieces sold, put the final mosaic in Baruch
- Encourage more positive interaction with music at Baruch by creating and selling custom music box mechanisms. Baruch art/music students will design, 3d print and sell customized music box mechanisms. Buyers would complete a survey to be matched with a particular tune, choose a specific tune or have a tune chosen for them. Business students can advise the art students on how to run the business or fund-raise.
- Business and art students form teams to devise plans to revitalize struggling neighborhoods using art
- Art students introduce and teach art to business students by workshops that summarize the different types of art styles. Art styles will be more visually explained by 3d printed mini-figurines of the students in various art styles- ex) art nouveau, cubism, abstract, surrealism, minimalism
- Extend the Baruch music program and encourage students to learn how to play music instruments by 3d printing musical instruments.
- Hold dance classes: 3d print dancing shoes
- Encourage the performing arts at Baruch by 3d printing props like masquerade masks.
- Changing class curriculum to include focus on both art and business wherever it deems fit
- Encourage business professors to put on their turkey hat during class and not be serious at all times
- Show people that you need to think creatively and intellectually to succeed in life
- When doing group projects, allot time for creative thinking
- Spend 1-2 classes a semester learning outside of the classroom
- Offer internships at STARR that intertwine art and business and require students to do it.
- Show students that art is not a dead end career if you can twist it and open your own business
- Have a class that you are required to take before graduation that is basically a large group project that requires students with both business and art skillsets to achieve a great final project
- Requirement to have an internship that may not be for your major, but for your dream career so you might be able to find ways to intertwine the two, or either pursue your dream entirely
- Put as much academic emphasis with the art classes, just as the school does with Zicklin classes.
- Scavenger hunt in school that requires you to interact with students from Weissman and Zicklin
Top 10 Ideas:
Idea #34 addresses the needs of both Baruch art and business students. Creating and selling customized music box mechanisms would provide art students with the experience of manufacturing, marketing and selling a product. It would also provide business students the opportunity to work closely with artists and learn from how artists’ create and problem solve. The mechanisms would be small and portable, so buyers can enjoy their favorite tune in a quirky, fun new-old way.
Idea #37 would help expand the music program at Baruch by making available low cost instruments, designed and made by Baruch students. It would bring music to more students and give the opportunity to the business community to learn a new skill. Workshops to teach students how to play the 3d printed instruments could be held. Some instruments that could be 3d printed are guitars, ukeles, fiddle, violin, recorder, whistle and more. This solution also opens the opportunity to supplying community music programs with 3d printed instruments.
Idea #39 would help promote and support the performing arts program at Baruch. The 3d printed props could be used on stage and as promotional material within Baruch. The business community at Baruch could both coordinate the marketing of the performing arts program and attend plays. The theatre community could also hold acting workshops utilizing the 3d printed props. The workshops would be funded by the money they saved from using the 3d printed props.
Idea #23: Work with SVA to have a competition between the two schools (like an art battle)
This solution would address Baruch’s need to incorporate art into the business world, and business into the art world by motivating Baruch art students and business students to hone their competitive spirit and hidden talents. Business students would be encouraged to attend the art competition by teaming up with art students. And, Baruch teams would have an advantage over SVA’s team because business students provide a practical and logical analysis to make the project realistic and favorable to business minds as well.
First, we would have to build a competition site in partnership with SVA. The architecture would incorporate the personalities of Baruch and SVA.
Idea #33: 3d print mosaic pieces- art students run a campaign to have people buy/pay for the pieces, have students/donors pay for pieces and art students can build a mosaic from the number of pieces sold, put the final mosaic in Baruch
This solution could fulfill our need in several ways. The exchange entailed in this solution between art students and donors would help the art students better understand how to make and manage business. The final art piece, which would be installed in Baruch, would be seen by thousands of Baruch students. This would create awareness of Baruch’s art presence, and perhaps arouse interest in Zicklin viewers.
Idea #50: Scavenger hunt in school that requires you to interact with students from Weissman and Zicklin
This solution involves a lot of interaction and communication between art and business students. Similar to a social, art and business students team up and work together to find prizes by deciphering business and art-related clues. In the process, the art and business students get to know each other (and possibly become good friends), and also learn about the two subjects.
Idea #20: Create interlocking/modular furniture for Baruch common/social areas and sell outside school, they will be functional art pieces
This solution shows students that furniture can be both functional and works of art at the same time which is something they should keep in mind about themselves.
Idea #45: Offer internships at STARR that intertwine art and business skill-sets.
This solution forces students to see how the two categories can work in unison. This can be helpful to those art students to who don’t think art is a steady job market.
Idea #24: Create a program in which business students who aspire to have their own businesses hire art majors to design promotions for them, and design what the store would look like
This solution can build networks between students/alum who have different skills and bring it together to create something beautiful.
Idea #36: Have art students introduce/teach art to business students by workshops that summarize the different types of art styles
This solution can let the minority at Baruch show the majority of students that the school know more about the other aspects at the school.
Repeating Step Six:
1. Art students can learn to design 3D Print business attire for business students who need it
This solution will fulfill Baruch’s need to incorporate art into the business world, and business into the art world by allowing art students to sell their designs that are practical and needed by business students. Business students would become aware of the process of developing art, and they may even be interested in learning how to design business attire themselves.
2. 3D printed Dance Shoes
This solution may be able to satisfy the need by encouraging the art of 3D printing as well as dance. Also, since dance shoes are comfortable and look professional, business students might be willing to buy them at an affordable price.
3. Work with SVA to have a competition between the two schools (like an art battle)
This solution would address our need by motivating Baruch art students and business students to hone their competitive spirit and hidden talents. Business students would be encouraged to attend the art competition by teaming up with art students. And, Baruch teams would have an advantage over SVA’s team because business students provide a practical and logical analysis to make the project realistic and favorable to business minds as well.
First, we would have to build a competition site in partnership with SVA. The architecture would incorporate the personalities of Baruch and SVA.
4. 3d print mosaic pieces- art students run a campaign to have people buy/pay for the pieces, have students/donors pay for pieces and art students can build a mosaic from the number of pieces sold, put the final mosaic in Baruch
This solution could fulfill our need in several ways. The exchange entailed in this solution between art students and donors would help the art students better understand how to make and manage business. The final art piece, which would be installed in Baruch, would be seen by thousands of Baruch students. This would create awareness of Baruch’s art presence, and perhaps arouse interest in Zicklin viewers.
5. Create interlocking/modular furniture for Baruch common/social areas and sell outside school, they will be functional art pieces
This solution shows students that furniture can be both functional and works of art at the same time which is something they should keep in mind about themselves.
6. Extend the Baruch music program and encourage students to learn how to play music instruments by 3d printing musical instruments.
This solution would bring music to more students and give the opportunity to the business community to learn a new skill. Workshops to teach students how to play the 3d printed instruments could be held. Some instruments that could be 3d printed are guitars, ukeles, fiddle, violin, recorder, whistle and more. This solution also opens the opportunity to supplying community music programs with 3d printed instruments.
7. Encourage the performing arts at Baruch by 3d printing props like masquerade masks.
The 3d printed props could be used on stage and as promotional material within Baruch. The business community at Baruch could both coordinate the marketing of the performing arts program and attend plays. The theatre community could also hold acting workshops utilizing the 3d printed props. The workshops would be funded by the money they saved from using the 3d printed props.
8.Have business and art students collaborate to create businesses and 3d print prototypes of products.
When Baruch business and art students work together to create businesses, they will be able to learn from each other. 3d printing prototypes of products can lower costs and show a proof of concept to potential investors. The business and art communities would benefit from the new ideas the business and art students can generate together.
9. 3d printed SVA/Baruch competition building
There should be a building that we would 3d print where we could hold the scavenger hunt. This would be a place where both Baruch and SVA could come together and bring ideas to life. This building would be used for strictly 3d printing purposes only.
10. Scavenger Hunt Pieces
This doesn’t necessarily have to be done between SVA and Baruch. It can be for a scavenger hunt amongst Baruch students alone to find their “other half” who’s 3d printed piece matches theirs.
Step 7
A competition space for SVA students and Baruch students to compete against each other in the arts.
