After taking the time to assess the direct and indirect competitors that Shake Box might face, I still believe that this specific problem-solution idea can have a lot of potential. Even looking at what might be the biggest threat to Shake Box, being Halal carts and food trucks, those options do come with exploitable downsides and are indirect as well. The product Shake Box is looking to offer is a relatively new product in the sense that it’s never been done before for this type of consumer market. I believe that this specific target market, being busy students with little to no nutritious food options, is not really represented the way that it should be. While this competition provides an ease of access and convenience that I look to incorporate with on-campus delivery, the array of options is not vast enough. The most difficult part of competing with these street food vendors would most likely be affordability of the product and the “bang for your buck” aspect that they do very well in. If Shake Box could deliver something that’s even a couple dollars cheaper than your average Halal plate, that provides similar or even better macronutrients, it could play to our advantage tremendously.
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Hi Jason,
I do think you have something here. When I was at Baruch, I would often order pineapple celery juices between classes. This would require me to leave the campus and walk to the nearest juice store. Although this is not difficult, it would take about 20-30 minutes away from precious study time. If you could figure out a way to make this an automated process that stayed on campus, I think you could attract a bunch of customers.