To help in the design of my competitive landscape, this Petal Diagram shows some of the leading competitors in all adjacent industries. For the more direct and relevant competitors, I look to collect information on many of the different metrics that these companies use. This will help get an idea of where each company stands within their industry and ultimately where shake box stands.
Hey Jason!
You did a really good job of summarizing all of your competitors. I like how you included delivery services in your diagram, because I didn’t think of them as competitors to you until you mentioned it.
Good job on this! Now think about how you can take advantage of the gaps left by competitors.