MVP Concept: The Shake Box Initiative

 Aim:   

As an initiative to get a feel for the possible early adoption customers, the main thing I look to do is develop an understanding of how they feel. I look to do this by developing a short survey, assessing some of their customer needs and pains that have to do with my product. I hypothesize that with enough incentive and opportunity offered to perform a 3-5 question survey, this ad can get a lot of attention and be shared amongst users. With the anonymous data collected from the survey, I can gear that towards the sale of a Shake Box to established points of interest, like say a University, a corporate office, or even a supermarket. I look to be clear in precise with the information that I want extracted from the survey, while also giving them some information on my product, and whether they give an overall thumbs up or down towards The Shake Box Initiative.

The Initiative:

To reach for a well marketed, public image, the obvious thing is to try to get the idea of Shake Box known and talked about amongst the social media platforms I intend to use. I want to highlight the image of Shake Box exactly the way it is intended, to be an innovation for all of us to potentially use, enjoy, and be a part of. Being in the developing stages, I want Shake Box to seem like a project, a product of the future. An initiative looking that gather data and provide for itself some fundraising opportunities to move along further and further into development. This would allow the project to gain followers years before a prototype is even built, get some exposure, and allows people to like or comment their thoughts.

The Platform

For this, I am gravitating towards Instagram being my choice for exposure. If I created an account entirely for Shake Box, with a lengthy history of posting and gaining followers, I could take advantage of Instagram’s trending format by displaying a video formatting how Shake Box would work.  On the Instagram trending section, you see some of the most popular videos and reels displayed in front of you, with a few of them being live action and playing without even clicking on it. This means that users can see live video of how something works, just by shifting to their feed section. This would require a lot of time developing an account with enough popularity. However, a shorter way of doing it could just be a sponsored ad the audience sees on their feed and are able to click on. It would mention the completion of a survey, as well as some information on an innovative new product found on the landing page. The information would be given first, about what Shake Box looks to offer and asking for the person’s help in solving a widely known customer pain, and bringing something new to the world. The incentive for this, while nothing that crazy, could be the opportunity to be the first to try Shake Box in developmental and prototype phases. An interesting concept I thought of, would be the chance to win a Shake Box prototype sometime in the future once it is developed. This could be done by entering the user into a raffling system, and randomly selecting  winner that way. I’m still not certain if I look to execute it this way, but I certainly want a survey, and mores ideas on how to get people to complete it are yet to come.