The Now: Streetwear Reigns Supreme

With Spring finally here, there is the opportunity invest in new pieces under the sun and condemn our boots. As fashion in Tokyo comes to an end, and brands launch new collections, inspiration is everywhere.

  1. New York’s most coveted fashion district was taken by storm by Kanye West, after he set up a pop-up shop in SOHO that sold “Life of Pablo” clothing pieces that span from $45 to $1,000. Customers formed a line from 2am the morning of its opening, waiting a total of 7-12 hours just to get inside. Kanye West claimed to have grossed $1 Million in sales over the course of 2 days. [HighSnobeity]
  2. With Easter only a few days away, Nike released an Easter Pack for one of their top grossing designs of the last year, the ‘Air Hurrache’. The collection includes the sneakers in pastel purples, khaki shades, and a bubble-gum blue. [SoleCollector]
  3. With the world of streetwear moving into the main market, deisgners are building brands from the ground up. That isn’t always easy, with only a small group of successful brands still up and running after gaining small success. High Snobiety and Streetwear Remastered are partnering up with brands that have already been formed, and providing them with a 15-week online industry program. The program is curated by none other than of the biggest streetwear designers, Virgil Abloh.[HighSnobeity]
  4. We are once again reminded why Tokyo serves as one of the biggest and most influential cities in streetwear with the closing of Mercedes-Benz Tokyo Fashion Week. Natives reign supreme as they brought their own creative and flamboyant takes on streetwear to the runway.[Vogue]

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