When I think of rhetorical velocity, I think of articles that get retweeted with the account adding a compelling sentence of text. Writing in anticipation of recomposition demands a familiarity with what compels individuals to engage with your writing in the first place. By identifying the causes of initial audience engagement, one can foresee subsequent activity beyond the primary. I have never approached my writing with strategic recomposition in mind. Not that I haven’t wanted my thoughts or views to be circulated while I enjoy proper attribution, but it just seems like an intellectually shallow purpose as an individual without a broader objective. Writing with strategic recomposition in mind means being rejecting that purity I just described and understanding that word of mouth is the most effective endorsement, and people need to be led to those endorsements if the campaign goal is going to be vigorously pursued. Having a consistent message throughout the writing that restates your thesis in different ways that can appeal to a more diverse audience might be effective. For example, using a metaphor might resonate more strongly with some people, while using statistics to explain the same argument might appeal to others. Providing options while remaining consistent in substance could really promote circulation and staying power.