Starbucks Aims to Move Beyond Beans

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by Stephanie Strom

Starbucks has always been known for its coffee, attempts to attract customers throughout the day and not just the morning for coffee. Over the past two years, Starbucks had spent hundreds of millions of dollars expanding their business on fruit juice, baked goods and tea.  Starbucks had added in business companies: Evolution Fresh juices, La Boulange Café and Bakery, and Teavana to their stores.  Starbucks has already begin to add in bakery cases and tearooms into their new stores.  In the history of Starbucks, there wasn’t much success in bringing in other brands to their stores expect for Tazo Tea.

Link to NY Times article

-Ying Liu

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