This is a recent ad which sparked a huge outrage online. Nike chose to release this ad on their 30th anniversary of the “Just Do It” slogan showing their backing of Colin Kaepernick. I chose this ad because it’s really funny reading all the tweets that people posted. They got so mad and the #NikeBoycott started trending. I’m sure the couple hundred dollars that they spend a year will really hurt this multi billionaire company. The same company that in 2018 was named as the most valuable global apparel brand. Global. They did a similar thing when Serena Williams was banned from wearing her cat suit.