I saw this advertisement while looking at my Instagram stories. There’s quite a lot of them, which I unconsciously filter out, but this one actually managed to grab my attention for two simple reasons. I was hungry at the moment, and the ado toast depicted looks amazing. After doing some research the company behind it, Tender Greens, is a conceptual restaurant chain focusing on ingredient focused everyday meals. Analyzing the ad, the avocado toast itself is what catches your eye, however the “retainer,” the thing that keeps a viewers interest would be its description which lets you know about the quality of ingredients and recipe behind it. The kind of people interested in this type of food, their target market, would ultimately “swipe up,” to learn more, and they would be introduced to the restaurant, thus potentially earning them new customers. All in all, I think it’s a good ad.