We often think of ads using sex appeal to sell clothes, drinks, shoes and so much more. But in watching the slasher films for my presentation i realized that a lot of sex appeal is used to gain a bigger audience. When I watched the Texas Chainsaw Massacre(1974) and its remake from(2003), I saw this more clear then ever. In the images below we see Pam from the original Texas Chainsaw Massacre, approaching leatherfaces home where she will soon meet her death. Although it is a very tense moment i couldn’t help but look over to my male companion watching the film and notice his goo goo eyes as we see a shot of her short shorts and backless shirt. This even more so when we were watching the remake to Texas Chainsaw Massacre where Jessica Biel is running around escaping death in her white wet t-shirt, which manages to stay neatly tied around her waist showing her flat stomach throughout the whole film. But in the image below we see a omage to the original with Erin approaching the house and another shot of her backside and leather faces home in the background, truly a sex appeal omage to the previous film.I think the directors were clever in their approach to not only appeal to their young audiences through gruesome, gorey techniques but also to appeal to them through sex. I think this is used as often as possible in most films, even though movies have become alot more complex than the simple slasher movies, they still contain the “hot” girl running away from the killer, or a very muscular model looking young man who is supposed to be the “guy next door.” All i can say about this is that it’s a great technique to gain audiences of all ages who not only want the protagonist to survive but to also move next door to them.