Promoting products through Youtube

Youtube is the most used online video sharing platform all around the world. It’s used for watching anything from movie trailers, music videos, tutorials, “do it yourself,” documentary, cooking videos, video logs, and the list goes on if you can think of something I’m sure there’s a video about it on youtube. Youtube has such a broad audience, i.e., I’ve been keeping up with the new upcoming iPhone 12, and I follow this YouTuber, EverythingApplePro, in his most recent video he had over 1.2 millions views, over 1.2 million people all around the world watched this video. The video has only been out for three days to show how broad the audience can be. A lot of popular YouTubers are sponsored by companies, paid to make a video, promote, advertise, or use their services or product. The amount varies depending on the popularity of the YouTuber and how the service or product is being advertised, etc. But it would be best if you had a big enough following to get sponsorships, so that’s something you can consider later down the road.

You can easily create and upload your first video within minutes. Even without any popularity or followers, you can make money from creating your first video. If you ever come across a product you like, you can reach out to the company directly and ask to promote their product with a product review video. Usually, you’ll have two options, whether they pay you to create a video or offer you a commission for every sale made through your video. You’ll be creating a recorded video of yourself, testing, reviewing, and using the product. Describing all the details and giving your honest opinion, what’s it used for, and how it made your life better, etc. To get paid by commission, you’ll provide a unique website link directing to the product itself or offer a promotional code to your viewers through the video or description. Every time the viewer clicks on that link or uses that promotion code, the business will know you referred that customer. You’ll then possibly get a percentage for every unit sold or a portion of the amount the customer spent. If you do a good job, the company may continue using your services for one of their other products. You may also use this same technique with other companies or products you like. Whether its a good or bad product review video, you are promoting the product, driving sales, popularity, and traffic to its brand.