Recently, HTC a major competitor in the smart phone market, reported it’s first major quarterly loss. HTC has always fallen short of the two top competitors, Apple and Samsung, but has always stayed positive in net pay. Apple and Samsung competition have left all other smart phone producers to fit for survival in the marketplace. On the other hand, Samsung has had a great quarter. This increasingly good quarter may be due to a new advancements in Samsung smartphone memory chips. HTC is falling under and as history shows, it is almost impossible to come back from this quarterly loss