Facebook recently created two search tools for news organizations and marketers to use. One of these tools will enable news companies and marketers, to type in keywords such as ” NFL” that will bring up public posts by users that relate to the search.  The other tool will enable them to look at anonymous data that is posted through private posts.  Through the use of these tools businesses better understand what interests users, thus, allowing them to create better advertisements.  The main reason why Facebook created these tools was so they could surpass Twitter as the leading platform for online public conversation. Although these tools help Facebook gain popularity with businesses, many users dislike these changes in privacy policy.  I  believe that these changes will end up hurting Facebook because many people liked Facebook as it was and if Facebook keeps changing policy continuously; they will begin to decline in popularity.  While Facebook should adjust to what is popular,they must also keep some of the things that got Facebook to where it is today.