During the 1950’s American quality of life was improving. During this period we saw the middle class grow and many people were financially stable. A big part of the affluent society of the 1950s was consumerism. With consumerism came a lot of advertisement for products. Most of those advertisement made the white male appear superior and some were even outright offensive to blacks and women.

Examples:

What happened to Rosie the Riveter? During the period of  WWII many women had factory jobs and they were supporting the family while the husband was out fight in the war. At that time womenn were doing jobs that were traditionally held by men. Just when you thought women were getting more respect and moving up in society poof and there goes an ad implying that a women can not open up a bottle of ketchup and their only job is to serve the men.

Did the affluent society only pertain to white male?