During the 1950s, “the standard consumer package” [Foner 878] consisted of a home, television set and a car. The new Ford automobile opened up a new way to enjoy the many freedoms that life had to offer. The Ford symbolized a individual’s freedom and private choice that allowed him or her to travel where ever they please. With the later development of interstate highways, car owners were able to travel long distances for vacations. By the 1960s roughly 80 percent of american families owned a car and 14 percent owned two or more. This soon meant people would be able to commute to and from work everyday, regardless of the distance between them. Songs and advertisements constantly reminded car owners of the many ways to enjoy freedom with the purchase of a car.
This brought about a huge change in the car manufacturing and oil industry. The increasing demand for cars gave jobs to tens of thousands of factory workers and both the oil and auto manufacturing companies boomed. Profits soared as each year brought about a new and more advanced car that would easily go out of style that same year. The video above is just one of the many advertisements that advocated the advancement of the new Ford model car and used the theme of freedom to sell in the consumer market.