Dear All,
here is an interesting article illustrating how an apparel company is taking advantage of differences in economic environments across countries (recall the discussion we had yesterday at the end of the class about seeing opportunities in challenges and taking advantages of differences – here is one example).
It also illustrates the breakup of the value added chain and the emergence of the vertically integrated enterprise that we discussed – in relation to Edi’s blog comment on his experience in Bloomingdale and with reference to Amazon’s Kindle case.
and lastly it is an illustration of the ‘made in…’ effect and determination. What will a ‘made in Maynmar’ mean for for Gap’s sales?
I invite your thoughts and comments on these issues and others thoughts that come to your mind as you read the article.
http://online.wsj.com/articles/apparel-retailer-gap-forges-ahead-in-myanmar-1402091240?mod=djem_jiewr_IB_domainid
I feel like when governments lift sanctions and allow FDI to flow in, the country gets added to the globalization effort, in part “expanding” the world. Aung San Suu Ki fought against the Junta rule, and finally got a democratic election in 2011. This new government lifted many sanctions, and now along with its tourism industry, hopefully we will see its garment industry flourish again.
– Amey Bordikar