This weeks case study allows us to see the struggles that institutions face when they choose to internationalize. In this specific case study there were three major groups; marketing, corporate and faculty. I feel I relate more to the faculty concerns as they are the ones who deal with the programs and students directly. It seemed that marketing and corporate were able to relate more in terms of what concerns they had. The difference in the amount of group specific points that faculty had compared to the none corporate proves the idea that is brought up later in the study that corporate gives the plans to the faculty but expect faculty to implement it flawlessly, in reality that is not the case. As mentioned, many faculty may not be familiar with HE internationalization. Faculty asking for more professional development is not wrong but the question is why did corporate assume that this was something they would be able to execute? Corporate and marketing argue that faculty already have international responsibility in their workload so this is not extra or different than what they agreed to do in the first place. This idea is left unanswered by the faculty, or may answered and not included in the case study, but it seems that what international work means should be clarified now that this institution wishes to move towards He internationalization without having a campus off shore.
The marketing group brought up a point that they have a hard time marketing programs that they are unfamiliar with. The marketing group should be able to work with the faculty closely so that when the marking group does need to promote these programs they do not feel that they cannot do them justice. This is something that when hiring for this position they need to entail characteristics that allow them to know that working with faculty and students in the program will be the best way for them to learn and market for it. In marketing you are not going to be familiar with everything that you are marketing but need to have skills in order to learn more about the prospective students you are targeting.
Lastly, I think corporate needs to work more with faculty and understand that these issues are not solely theirs but each groups issues together. Faculty do have much more work than what is written on their contracts and added an HE internationalization portion to their workload I believe is extra than what they originally bargained for especially if the idea came after they already signed their contracts. It is important that the faculty is not overwhelmed when a decision like this is made.