You might have heard the phrase “the bigger, the better.” However, this year, fashion designers are creating their handbags on a much smaller or thinner scale. Models are setting the small bag trend. Some of these bags include Tod Micro Mini D-Styling Bag, Chanel Vintage Waist Bag, Louis Vuitton Besace Ronde Bag and Céline Curve Bag. The most notable bag though is from Fendi.
Last week, Vogue announced the It Bag of 2015: Fendi Micro Peekaboo Bag. This hand-size bag made its debut during the recent Paris Fashion Week. The simplicity and well-structured design makes the Micro Peekaboo an arm candy for any outfit. Fendi created a campaign for the bag as an introduction to their Spring/Summer 2015 collection. The campaign slogan is “small size, big difference.” With that slogan, Fendi is trying to send a message that size do not matter. Even small things or people have value and can make a change. The video advertisement also demonstrates the meaning behind the tiny yet handy bag. It is composed of clips, a montage, showing miniature objects or icons. Famous icons seen were Tinker Bell and Jiminy Cricket. The director chose these images to show that being small is the new thing.
Society today portrays women in a way that makes petite women insecure. You have to be tall or curvy to be attractive. But, it is not the case with this latest trend in handbag fashion. Hopefully, Fendi Micro Peekaboo Bag gives all the petite women the encouragement they need. We are small, not invisible and we can be winners.
Work Cited/ Reference
“#ITBAG2015: Fendi Micro Peekaboo Bag.” Web. 10 Feb. 2015. <http://www.vogue.com/projects/8081581/fendi-micro-peekaboo-bag-it-bag-candidates/>.
Mull, Amanda. “75 Bags and the Celebs Who Carried Them at Paris Fashion Week Spring 2015 – PurseBlog.” PurseBlog. 2 Oct. 2014. Web. 10 Feb. 2015. <http://www.purseblog.com/celebrities/75-bags-celebs-carried-paris-fashion-week-spring-2015/>.
What’s good about this short is you really focus in on a specific topic. I mean you don’t even try to do micro bags in general. You’re focusing on Fendi. Your sources actually do the work of saying it’s trending, but you kind of merge the hey it’s trending with the advertisement. Watch your grammar in the second paragraph especially towards the end. And your last paragraph reveals a little closeness to the reader “we,” but other than I think it’s a hard sale to say that petite women aren’t in (maybe you want specifically to say short and petite?), I think the “we” is good.
I just happened to be going through “Blogs @Baruch” and I came across your great post. Cherry I think that your ideas are great because they speak to more than just the fashion community but to society as a whole. There are engraved social norms that have been the impetus for the creation of negative stereotypes. I think it’s great that Fendi is changing their bag designs and consequently shifting the social platform when it comes to women’s confidence.
– Derny Fleurima