After a recent collaboration with the National Football League, the organization NOMORE unveiled a new line of advertisements featuring current and former players standing against domestic violence and sexual assault. This particular poster features the face of current Baltimore Ravens defensive lineman, Chris Canty, with the phrase “NO MORE “he said he was sorry,”” hanging directly above his head. This advertisement is unique because it is selling a product of no monetary value. Instead, this advertisement attempts to sell awareness over the issues of domestic violence and sexual assault. More specifically, it condemns the use of the common excuse “he said he was sorry” in cases of domestic violence and sexual assault.