Social Media

Publishing Departments

Georges Seurat, A Sunday on La Grande Jatte, 1884-84. Public domain.

The Social Media department is a relatively new department thanks to a rise in the usage of social media platforms such as Instagram, TikTok, Facebook, X (formerly known as Twitter), Bluesky, etc. In some companies, the Social Media Department can be a part of either the Marketing or Publicity Department as well. Nowadays, most big publishing companies have a social media department specifically to do social media outreach and how to best promote books on social media platforms (such as reaching out to influencers for the promotion of books), as well as . Employees within this department also keep track of past and present social media trends in order to better understand the demands of the markets and their demographics. 

Positions within this department vary from roles such as Social Media Assistants to Project Managers. In some cases, this department can also include roles for graphic designers and illustrators in order to create the graphics and visuals for the social media posts (besides the jackets and covers). 

Employees within the Social Media departments also run the social media accounts of their respective companies in order to promote their products and keep up with current trends. Both the Marketing and Social Media Departments can utilize promotional strategies such as book giveaways and newsletters as well. 

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