You might not recognize the name of the letter-writer, or even the limited Newark partnership on the letterhead, but Bruce Murrie, who sought Gulick’s organizational advice in 1944, was half of the team (with Forrest E. Mars, Sr., ) that pioneered M&Ms.
(Yes, that Mars, as in Mars Bars.)
Gulick at the time had other things on his mind — winning World War II, for one thing — so he seems to have put Murrie off. Still, it looks like he sampled the revolutionary new chocolate candy.
His reaction? We don’t know.
And by the way: how do they get the initials on each little piece?
http://mentalfloss.com/article/30494/what-do-ms-mms-stand-and-how-do-they-get-them-there
I wonder if Gulick noted how the candy melted in his mouth, NOT in his hands.