Something Sweet for the Holidays

You might not recognize the name of the letter-writer, or even the limited Newark partnership on the letterhead, but Bruce Murrie, who sought Gulick’s organizational advice in 1944, was half of the team (with Forrest E. Mars, Sr., ) that pioneered M&Ms.

(Yes, that Mars, as in Mars Bars.)


Gulick at the time had other things on his mind — winning World War II, for one thing — so he seems to have put Murrie off. Still, it looks like he sampled the revolutionary new chocolate candy.

His reaction? We don’t know.

And by the way: how do they get the initials on each little piece?

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