One word to describe this multimedia story-telling was “simplicity”. Snow fall was a balanced piece of work. All the multimedia elements used, was in place that made it easy to read and follow. The use of the multimedia was very effective because it was integrated well into the story which made it clear to read.

The use of vertical navigation was clever since the story was a mysterious writing, it would be much easier for a reader to keep scrolling down instead of horizontally or clicking through a slideshow. Even though the texts were simple and flat, it was compatible with the multimedia examples used like photos, video animations and motion graphics. These elements fit perfectly into the story and falls perfectly into the context. The use of silent videos in this text was very crafty also because it was integrated in a way that does not distracts your reading and that was very effective.

A story that could aim for this type of format is covering a neighborhood crime rate. We know that with this type of story, it could include, charts, graphs, pictures and even videos. So it would be more effective to continuously scroll down on a page rather than clicking through pages. This type of format would be more user friendly