Danisa Valdez

My quote was ‘It’s always darkest before the dawn’. The first image that came to my mind that I thought would visually enhance the quote was of a sunrise showing both the dark and light aspects of an actual ‘dawn’. The quote itself is very deep and can represent many things but I decided to keep the image as simple as I could in order for the viewer to receive the meaning, however they desire. I also used the font baskerville because it kept the letters simple like I wanted. The letter ‘w’ in specific, was the simplest in that typeface which ultimately led to my decision to use it.

From this project, I learned first hand about the impact that different types of contrasts have on the message; the message can be received differently solely based on the contrasts and how the image is used. I tried using different colors, different sizes, sizes and placements of the text and image. Each variation had a significant impact on the way my eyes received the message. My other variations didn’t put out the message the way I wanted the viewers to take in so, in the end, I chose my initial design because the simplicity that the text, size, color, and spacing created.