Author Archives: d.valdez

About d.valdez

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Final Project Analysis

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Brochure Project – Danisa Valdez

I chose the the Brochure Project because I liked using the grid in the previous project and it gave me an opportunity to further explore different options and different ways that I could use a grid.

For my project, all of my typefaces were Baskerville. My project was based on the Yankees and their typeface is most similar to Baskerville so I used it to my advantage and created everything with that typeface.

This project taught me the importance and difficulty of placements and size. When I decorate or create something, I naturally overwhelm the piece because I become completely drawn in by all the possibilities and I want to use all of my ideas but this project strictly taught me how to manage that. I used many pictures, large and small, and because of that, I had to use my placement of words and their size very carefully in order to make it look clean. In the beginning, I had a few ideas but when I put it in indesign, it looked different than what I had originally planned so I had a lot of editing to do. I cropped, moved and did several other things to all of my images and text boxes in order to make them work together until I finally settled on what I created.

Visually Enhanced Quotation

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Danisa Valdez

My quote was ‘It’s always darkest before the dawn’. The first image that came to my mind that I thought would visually enhance the quote was of a sunrise showing both the dark and light aspects of an actual ‘dawn’. The quote itself is very deep and can represent many things but I decided to keep the image as simple as I could in order for the viewer to receive the meaning, however they desire. I also used the font baskerville because it kept the letters simple like I wanted. The letter ‘w’ in specific, was the simplest in that typeface which ultimately led to my decision to use it.

From this project, I learned first hand about the impact that different types of contrasts have on the message; the message can be received differently solely based on the contrasts and how the image is used. I tried using different colors, different sizes, sizes and placements of the text and image. Each variation had a significant impact on the way my eyes received the message. My other variations didn’t put out the message the way I wanted the viewers to take in so, in the end, I chose my initial design because the simplicity that the text, size, color, and spacing created.

Hand Lettering Analysis

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Danisa Valdez

For this assignment I used the typeface Baskerville. I chose that typeface because, in my opinion, it was the most elegant looking one and I felt that it had the most personality. I predicted that it was the best typeface to express my name and word.

Based on this project I learned how to use my hands more meticulously and I also had my patience tested. The most difficult part for me in this assignment was the fact that I had to rely on visual instead of scientific or strict guidelines. I had to use my own opinion to determine if the spacing was even or looked well with the typeface. It made me uncomfortable to know that my project wasn’t based completely on strict instructions.

For the most part, I feel very content with the work I carefully created and with the typeface that I chose to represent my name and word.

What Is Graphic Design?

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Danisa Valdez

The article gave me a more in depth understanding of graphic design. Beforehand, I didn’t think of graphic design as such an intense mental experience and I also wasn’t aware of the different durations certain designs aim for. Depending on the material, the audience may or may not have control over the duration of the experience. I realized that graphic design is more than just fancy exhilarating art but about the involvement and understanding of each individual who comes across it and how it is capable of affecting their daily lives.

Do the graphic designers for different media types take the same approaches in creating their designs? Although, magazines are widely different from commercials and newspapers are different from posters, the audience still needs to be mentally stimulated. So I wonder if designers all begin with considering psychological factors, such as with how colors affect the human mind, or if they begin with the style of the typeface or maybe even the size. A probable response would be it depends. It depends on the media type, the message, the designer, the company. If it aims to tap into the emotional aspect of a person, or the superficial aspect. Many factors come into play but depending on the specifics of the situation, it narrows down the different options.