For my final project I chose to do the Brochure. The theme for my brochure was Illicit Mind which is my company. I choose to do my company for this project because I knew that this would help me not only do well on the project but be able to used what I learned in the semester in real life.

As for the design aspect of the project I kept the layout very minimal with a lot of white space. Because I was providing clusters of information I wanted to make sure that this information was clear to read and didn’t overwhelm the reader. I used the typeface Trebuchet as my headlines, Bodoni Bold as sublines and Bodoni Book for my paragraphs. Using Bodoni with Trebuchet looked clean and they complimented each other very well. Within the paragraphs I made my font 14pt and my leading 15pt to give it a spacial look but also not too far apart.

This project taught me how I can use type to design something. Many times people drown things with images, movement and many other things to make it look exciting and interesting. Using the type to design now shows me that you can keep something simple and still get the same message across.

Overall I enjoyed this class and I also really enjoyed this project.