
We have added a new database to our growing collection of resources helpful to students working on marketing and advertising assignments: Vivvix. This database provides spending data on advertising via seven media channels and subgroups by brand, company, and industry and features other rankings reports.
This database is available from on and off campus. Links to it can be found on:
- our A-Z list of databases
- a list of databases for marketing research
- a list of databases for advertising research