We have added a new database to our growing collection of resources helpful to students working on marketing and advertising assignments: Vivvix. This database provides spending data on advertising via seven media channels and subgroups by brand, company, and industry and features other rankings reports.
This database is available from on and off campus. Links to it can be found on:
We’re pleased to announce a new online resource: The Chicago Manual of Style. Thanks to your feedback during our trial access to it, we have decided to start a subscription.
While many may be familiar with it as the source of definitive information on the Chicago style of citing sources, it also is an essential reference source for anyone writing a book or in need of guidance for language usage.
You find links to it on our A-Z list of databases and also if you search for it in OneSearch.
Dec. 21 UPDATE: Remote access to library resources is now working again! Please ignore the workarounds detailed below from when this post was first published to the Library News blog.
Due to the network outage that began on Monday, December 16, library resources (such as ebooks, articles, videos) are not available through the usual routes and links (which includes the search boxes on the library home page and our e-reserves system). Please use the Backup Library Links page to connect to selected library databases and to use a CUNY-wide version of OneSearch.
If you are trying to access items in e-reserves and having trouble, send an email to [email protected] or call the circulation desk at 646-312-1660 during the hours that it is open.
We have a winner for our International Ice Cream Quiz that ran earlier this week. Only 18 percent of participants answered all five questions correctly. Of those, we randomly chose a winner. Congratulations Kenneth Guan, who will be receiving a $30 gift certificate for Van Leeuwen Ice Cream.
Here are the answers to all the questions with the corresponding percentage of correct responses. The quiz and results show the power of information and using the right sources like Passport from the market research firm Euromonitor International.
| Question | Answer | % of Correct Responses |
| Name the most popular brand of ice cream in the world by Retail Value RSP? | Magnum | 48.65 |
| Which company holds the largest market share of ice cream by Retail Value RSP? | Unilever Group | 86.49 |
| Which is the most popular retail channel for ice cream globally? | Grocery Stores | 89.19 |
| What is the most popular flavor of ice cream in China by Retail Value RSP? | Chocolate | 48.65 |
| Which country consumes the most ice cream per capita by Total Volume (Tonnes)? | New Zealand | 59.46 |
Although the contest is now closed, you can still take a look at the quiz.
UPDATE: This contest has now ended.
The Newman Library is participating in Baruch College’s programming for International Education Week taking place November 18 – 22. We’re providing a fun way to learn about the library’s international resources and a chance to win free ice cream. Explore the library database Passport from Euromonitor International to answer the following questions about the global ice cream market. If you answer all five questions correctly, you’ll have a chance to win a $30 gift certificate for Van Leeuwen Ice Cream.
Learn more about the International Ice Cream Quiz
Passport is a global market research database covering over 200 countries and 17 economic regional groups. This database provides statistics, strategic analysis, reports, profiles, and breaking news on industries, countries, companies, and consumers worldwide.
Find a full schedule of Baruch events for International Education Week here.