For my rhetorical analysis, I would like to discuss the concept of streaming music and the varied sides it has set those in the music industry. Particularly the effect it has left on smaller, up-coming artists making their way onto the scene. As technology is on the rise, streaming is the most convenient way for any consumer to pull up their favorite music at anytime of day.  Using  Spotify or Pandora One for example; two sources that offer free streaming and radio with advertisements, but necessarily rely on paid subscriptions to make a profit. The recent founding of Beats Music has offered a similar, required subscription, service. Back in May, Spotify announced its 10 millionth paid subscriber, and the article describes Spotify’s business plan in paying 70% in its revenue to royalties (popular artists). As all artists continue to sign along with record labels in accordance with Spotify’s, Pandora, Beats, etc’s. terms, prices of subscriptions will continue to rise. Here I plan to also discuss the current place and transition of music sales; It has been called the age from physical to downloading to streaming. It is the continuous question of where record labels will stop allowing their music from falling into the hands of the distributors, based on price, or how they wish to integrate the music industry. How much are you willing to pay for your music?

http://www.forbes.com/sites/markrogowsky/2014/03/20/out-of-tune-can-the-music-business-find-harmony-to-reverse-its-long-decline/

http://www.businessweek.com/articles/2014-05-21/why-spotify-and-the-streaming-music-industry-cant-make-money

If this topic is still lacking in strength, I will focus on a better specified topic.