Multimedia Reporting Fall 2021

Video Assignment Pitch

For this assignment, I plan to shoot a video for a custom perfume studio in New York City. I will be interviewing perfumers about the techniques and process of making perfumes and documenting the process.

Radio Assignment

Host Intro:  In the year 2020,  all the businesses got hit by the pandemic . The same goes for the flower industry while shops are being forced to shut down and flowers getting destroyed , some said that the flower industry will be dying. However , New York City’s vibrant flower district is now blooming again in 2021 . Let Yan Jiang bring on the story of some florist about reopening

NAT: Cart passing

TRACK: It’s about 8:30 a.m. on October 15th,  I’m on West 28th Street in Manhattan. People are busy going to work, getting breakfast and the  traffic is relatively smooth. Turning off 28th Street, it is New York’s flower market. Early mornings at the flower market are always busy, with shopkeepers categorizing the flowers that have just arrive and customers purchasing their favorite bouquets. I walk into one of the shops, where employees were busy delivering flowers. I meet the owner  at the back of the shop

 NAT: The background music in the store

 ACT:DAVID: I am David Marchini and I work at George Rallis wholesale florist here in New York City ‘s flower market

 TRACK: The shop has been in the market for about half a century.

AMBI: The wrapping paper

 ACT:DAVID: We are third generation family own business, we started in 1955 here in the market .we started as a strictly orchid importer and we expand in the mid 60 to start bring in flowers from all over the US and in the 70s we are the first wholesale florist to import flower from Holland and Columbia and Ecuador.

 TRACK: Similar to every other business, running a flower shop faces a lot of challenges.

 ACT:DAVID: Flowers are a luxury product or a luxury item. People don’t necessarily need flowers, they take them because they like them. They are in love with them. Some of the challenges are keeping up with the trend, what is going on, knowing what is popular, what ahead, kind of forecasting what is needed. That is always a little bit of a issue

 TRACK: Dealing in luxury items, florists have had a hard time during the pandemic.

 ACT:DAVID: We got hit very hard, nobody was buying flowers ,there are no weddings, there is no funeral and there is no party, so we actually have to close for 3 month and it was during our peak season ,it was mother’s day.

 TRACK: Even though there are a lot of challenges in running a flower shop, there is something that supports David to continue the business.

 ACT:DAVID: It is a true passion you have to really love people and you learn about people .

 TRACK: David shared with me what he had gained from running the flower shop

 ACT:DAVID: You kinda get to know them , you know what they like and you build a bond , a lot of my customers are my friends , you build a lot of friendships along the way.

 TRACK: As I left George Rallis Wholesale Florist and walked down the street, i met  Patrycja Danowska, a student from ithaca college, it her first time visiting the Market, she shared with me her story with the flowers

 ACT:PATRYCJA:  I personally love flowers. I grew up appreciating flowers because both of my parents are from the countryside back in Poland so my mom has her own flower garden, so I just love growing up with flowers , always having flowers in the house.

 NAT: Street noise

 TRACK: Looking to the future of New York’s flower industry, as the restoration of the city continues and the arrival of the holiday season. Florists are gearing up for their recovery from the pandemic . From Baruch College, I’m Yan Jiang

George Rallis Wholesale Florist

Photoville Assignment

On October 15, I visited the Photoville exhibit in Brooklyn Bridge Park. Traer Scott’s “Goodbye Salad Days: Kevin Face Adulthood” really caught my eye. It is a series of photographs of daily life with Kevin the hamster as the main character. The theme of the photos is about facing adulthood and finding out that life isn’t as ideal as we thought it would be.  Adults need to deal with work. dating , gray hair and all other pressure. Traer Scott captioned each photo with a humorous and simple description that made me relate to each photo. For example, there is one photo of Kevin walking away from a food car. Scott’s caption was “He can’t believe he just paid $12 for avocado toast”. I can really feel that photo, it reminds me of the time when I paid five dollars for a hotdog on the side of the street. It’s really hard to believe that it cost five dollars when it was only a dollar when I was young.

All in all, I believe that Traer Scott has put in great effort into taking these photos, and as a viewer I can feel that the sets in each photo are exquisite, and the expressions of Kevin , the hamsters in each photo are spot on. The whole set of photos gives me a very cute and humorous feeling. Especially on a sunny afternoon in a park with good air, enjoying the photos with the sea breeze gave me a very relaxed feeling, even though the theme is  about facing adulthood.

Photoville

Practice Radio Assignment

HOST: Different ages have different passion ,Yan Jiang, a journalism student, interviewed students from Baruch college about their interests and hobbies

TRACK:It’s 5 p.m. on October 20th,  I’m here with Stephanie Norales at the Baruch college campus,  she just finished her last class of the day. When I interviewed her about her hobbies , Stephanie proposed her love toward reading.

ACT: STEPHANIE:My favorite hobby is reading because it really calms me down when I have a long and crappy day at school or some place else. 

TRACK: For Stephanie, reading is not only about content

ACT :STEPHANIE: It gives me therapy just to sit on my couch or lay on my bed and read. It a part of relaxing myself

TRACK: In addition to reading, Stephanie has another comparatively louder hobby.

ACT: STEPHANIE: And I listen to music, I listen to tons of music whether it pop, R&B, Hip pop and Rap

TRACK: Stephanie has two slightly opposing hobbies, very quiet reading and music, both of which can  bring her calm and comfort. When others may wish to make a career out of their hobbies , Stephanie said that she never wanted to turn her interest into a career; it would be very stressful . From Baruch college, I’m Yan Jiang

Practice Radio Script

HOST: Different ages have different passion ,Yan Jiang, a journalism student, interviewed students from Baruch college about their interests and hobbies

 

TRACK: Today is Wednesday, October 13th. It’s a sunny day ,I am here with Stephanie Norales in a reporting class on the Baruch college campus. When the conversation touched on hobbies, Stephanie recalled the interest classes she took as a child.

 

ACT: STEPHANIE:Back then when I was a kid my favorite hobby was dancing. I took ballet class lessons when I was a kid. Every Saturday, I use to remember that ,it was a lot of fun.

 

TRACK: As a child, Stephanie was lucky to discover her passion for dance and take classes. however Stephanie’s hobbies changed as she grew up

 

ACT :STEPHANIE: My favorite hobby right now  is reading. I usually read on my tablet everyday, i read over the summer and sometime in the fall.

 

TRACK: During teenage the passion for something are more because of the comfort they get from it, Stephanie explained to us her relationship with reading

 

ACT: STEPHANIE: Reading books on my tablet keeps me calm during some difficult times, whenever I feel down I just want to relax on my couch and read my book.

 

TRACK: As others may wish to make a career out of their hobby or get affirmation  Stephanie conveys that she just likes reading as a hobby , she likes the calm it brings and doesn’t want to make it complicated. From Baruch College I’m Yan Jiang

Radio Pitch

For my radio report, I would like to visit New York’s flower markets and interview florists about why they want to open a flower shop, the benefits of growing flowers, tips on growing flowers and the day-to-day of running a flower shop.