I need your help to improve the custom messages that appear above search results in OneSearch. This automated system of messages (known as “Adwords”) relies on us adding to the OneSearch backend a file with search terms that trigger alerts to the searcher. For example, if the user searches for “fines” because they are wondering about some of aspect overdue fines (payment options, amounts, etc.), they will see at the top of the search results a message that says “Looking for…information about fines and fees for overdue items?” that looks like this:
As noted at the last Tech Sharecase, analyses that I’ve done of the search query logs in OneSearch and other systems show that users sometimes search in the wrong places. Based on this analysis, I’ve been adding to the list of terms that we first set up in 2015 to trigger Adwords alerts. I’m looking for ideas from you for additional search terms that will trigger similar alerts.
Please take a look at this editable Google Doc to see what kind of messages are in Adwords now (or will be soon) and add your own suggestions (be aware that the Adwords system already has triggers set up for each of our library database names).
The syntax of the messages and the layout are not very flexible. They all must begin with the phrase “Looking for..” and then are followed by a unique short message of 5-10 words in which the last 1-4 words are hyperlinks to some relevant web page. Any suggestions you have can be shared with me in whatever way is easiest for you:
- add it to the bottom of the Google Doc
- email me, call me, etc.
I need to finalize this project by next Monday (May 23), so any suggestions you can get to me by then will be greatly appreciated.