Thanks to everyone who offered suggestions for search queries in OneSearch that trigger Adwords messages above search results. We’ve now customized OneSearch so that these messages appear (with relevant links) for:
- The name of any of databases (and old names or misspellings). Also, the link now takes you straight to the database instead of just the A-Z databases page)
- The names (full and abbreviated) of the most commonly searched for periodicals (e.g., Harvard Business Review, New York Times, Wall Street Journal)
- Popular services and frequently searched for policy info (laptops, graphing calculators, clickers, fees, fines, etc.)
- Types of information where we might really want the user to see one of our research guides instead (SWOT, Porter’s 5 factors, financial info, etc.)
With the release of the revised search bar in the coming months, we should see fewer misdirected searches in OneSearch (i.e., people trying to find a link to JSTOR). This fall, Holly Dowell (our UX designer) and I will take a closer look at wording of these Adwords messages to see if we can improve on syntax of them and boost the likelihood that they get noticed and acted on.
If you have any more suggestions for queries in OneSearch that should trigger an Adwords message, please let me know. I intend to periodically update the system anyway just to keep up with the ever-changing names of our databases.