A group of three teenagers walk down an upper east side street in search of food to satisfy their cravings. The teenagers found their satisfaction not in the burger place up the block but in the recently opened Chop’t Salad Store.
The craze has taken the upper east side by storm. The rising draw to salad spiked when two new Salad stores, within five blocks of each other, opened in the past 6 months. The Salad Chains Chop’t and Just Salad are both on the rise and decided to tap the Upper East Side as their most recent target.
Salad has become the new junk food to health conscience consumers. Teenagers off from school and businessmen after work all find haven in the salad bars scattered throughout the neighborhood.
The reasoning may be more simple than most would think. Teenager Brad Hershenson explained, “The new salad places have made salad an actual option when I’m choosing what to eat.” His friend, Max Preston, built on the idea saying, “ I often get called out by my friends for being a picky eater, but with the many options I can always find something I’m okay with.”
Salad Bars may be on pricy side, making them ideal for the fat walleted upper-east siders, but the large quantities and fancy choices prove to be worth the money. The gluten free dressings and portion controlled servings at Chop’t, similar to Just Salad, allow customers to make the smart choice for lunch or diner. The customer can customize a salad at either of the new locations, as well as ordering a “chef-designed” salad. From a smokehouse steak salad, to a tandoori fire salad, or just a typical cobb salad, the franchises have put a new spin on the salad lifestyle.
America has become known for high rates of obesity but with new trends in eating previous images may change. According to Robert Jeffery, in the annual review of public health, “Obesity has increased dramatically over the past two decades and currently about 50% of US adults and 25% of US children are overweight. The current epidemic of obesity is caused largely by an environment that promotes excessive food intake and discourages physical activity.”
New salad stores provide the opportunity for adults to get a healthy meal despite limited time to cook. According to Tahlia Weinstein, a full-time worker and mother of two, “sometimes I try to eat healthy but I don’t have the time too, so I find myself eating carb-chalked meals. Just Salad allows me to pick a healthy option and still have time to do all the things I need.”
The new trends in thinking surely point to new trends in health. After all, if teenagers can pick salad, anyone can pick salad.