Category Archives: Public Relations
Cereal boxes illustrate evolving consumer PR
Breakfast is changing, and when it comes to consumer PR in the food and beverage industry, getting the message right requires the proper mix of messaging appealing to the consumer market and messaging driving consumer tastes. Read More +
5 Ways Pinterest can Help a Startup Grow
One of the most beloved social media sites, Pinterest shows no signs of slowing down. Users “pin” items that they like, allowing them to keep boards—private or public—that collect images of their favorite things. By its simple nature, Pinterest is immune to the types of annoyances that tend to crop up with other social media sites. This website is viewed as overwhelmingly positive for the most part, so businesses should take notice. Start-ups especially can benefit from some Pinterest love. One of the most exciting Read More + Read More +
Coding movement is really cultural change
Many coding programs are not actively recruiting female participants. Is this a welcome cultural shift or meddlesome cultural engineering? At least one company hopes you choose the former. Startup tech company Jewelbots develops “smart friendship bracelets” to get girls interested in coding. According to press releases, customers can program the bracelets with their iPhones to make them light up when friends are near. Read More +
Bacon-flavored Pop Tarts? Has Kellogg’s jumped the shark on these breakfast marvels?
People are spending less time eating breakfast and looking for more ways to get something in their stomachs on the go. Even kids. This trend is nothing new, but the way to win the war for “backpack ready breakfasts” always breaks new ground. Pillsbury tried to dignify the pastry with its Toaster Strudel. Pop Tarts answered with neon stripes and rainbow sprinkles. Three guesses which ones the kids preferred … and the first two don’t count. Read More +
Pro Wrestling Just Got Really Real…
Forget kayfabe … pro wrestling is real. Don’t take my word for it. Just ask ESPN. The world’s leader in sports coverage just added weekly WWE segments to its programming. The “wrestling” highlights might aggravate sports purists, but the networks involved – ESPN and WWE – don’t care in the least. They need the help. ESPN has struggled financially of late. As with every other set time news delivery product, ESPN’s flagship programs like SportsCenter are constantly scooped by social media. Consider the recent news Read More + Read More +
Facebook announces “reactions” to … mixed reactions
A few weeks ago, Mark Zuckerberg announced Facebook was finally looking into a “dislike” button – or at least something along those lines. Well now users in Ireland and Spain will be testing what they came up with – six emoticons to say one of the following – “Love,” “Haha,” “Yay,” “Wow,” “Sad” and “Angry.” Read More +
Three Ways Public Relations Can Make Your Brand Shine
These days, many business owners are looking for proven techniques they can implement to build their brand. If this is your current professional objective, it’s important to know that hiring a professional public relations team may be the key to your success. There are literally hundreds of strategies that public relations experts can implement to make your brand shine. Here are three of them… Read More +
Sprint makes outrageous claim – does it matter?
Some are calling it a bold prediction. Others are calling it outright ridiculous. Read this and you decide. Sprint CEO Marcelo Claure recently said, by 2017, his network will be better than Verizon, AT&T and T-Mobile. Without irony or a hint of sarcasm, the top man at the number three (with a bullet) mobile provider told CNN, “We will have the best network in the next two years.” Read More +
Radio Shack Won’t Stick People with Gift Cards
It’s a problem any time a retailer goes belly up, but nobody talks about it too much … until the advent of social media, that is. Now, companies going through closedowns and liquidations also have to prioritize helping customers get rid of unused gift cards. Cue RadioShack… Read More +
PR Fail: Star-Kist Tuna Gaffe is Some Fish Tale
Over two years ago the law firm of Bursor and Fisher brought a class-action lawsuit against Star-Kist Tuna. They claimed the company failed to include the required amounts of product in their 5 oz. cans of chunk light tuna and white albacore tuna. Depending on which type, Federal law requires there be either 2.84 oz. of tuna or 3.23 oz. of tuna in 5 oz. cans. This affects purchases of the cans made from February 19, 2009, through October 31, 2014. Read More +
