Tag Archives: entertainment

The Future of VOD and How It’s Helped The Interview

The movie industry has long been trying to change the way that movies premiere. Busy theaters have led to costly premieres, and some film patrons simply don’t like the crowds that packed theaters can bring. According to 5WPR CEO Ronn Torossian, the only win-win solution for both movie production companies and film enthusiasts is clear: video on demand (VOD). With the recent success that has followed The Interview’s digital release, VOD may soon be the way that most people see new movies as soon as Read More +

Forget “white” this Christmas was Frozen

Every year it seems there is an “it” toy for the holiday season, but, this year, Ronn Torossian says a brand beat out any particular toy. That brand? No surprise…it’s been a very Frozen Christmas. Disney’s megahit movie brand proved to be the big winner this Christmas. Consumers purchased Frozen costumes, dolls, videos, watches, music, underwear, and even household supplies emblazoned with Elsa and Olaf. Disney, of course, is no stranger to effective mass marketing of its various brands, but with Frozen, Torossian said the Read More +

Professional Lessons from Taylor Swift’s Spotify Departure

We all knew that producers and publicists would make Taylor Swift a star even if we didn’t initially get her music at first. But truthfully, since her aggressive attitude in, I Knew You Were Trouble, mostly everyone can respect the artist whose career is rapidly moving toward. From branding various styles of gold-fronted teeth to her decisions to remove her work from Spotify, one thing is evident about the Taylor Swift team: they absolutely mean business. This complete business mentality continues as the Taylor Swift Read More +

Beyond Blackfish: How SeaWorld recovers

There’s no doubt about it, Blackfish wounded SeaWorld. The combination of skillful propaganda, ignorance, and confirmation bias allowed the producers to present an entirely one-sided conversation as if it were a carefully reasoned and fair assessment of SeaWorld’s history and practice. No matter where you stand on the issue or the tactics used, the movie created a massive PR problem for SeaWorld. Ronn Torossian discusses what the company is doing about it. For decades SeaWorld parks around the world have entertained, educated, and encouraged audiences. Read More +