If you’re in the field of communications and/or social media then you should have probably heard about Gary Vaynerchuk. He’s not only the author of this book but a twitter god and an entrepreneur. This book, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World should be on everyone’s reading list. The title is an obviously a reference to boxing, which paints a picture of how marketers can effectively position their product with their consumers to be put in a position where they can ask for a sale. This book shows that social media takes time and effort, but Gary Vaynerchuk gives great examples where it does eventually pay off.
In my opinion, one of Gary’s strongest skills as a writer is his ability to concisely articulate his techniques for social media that are so obvious that you’d go “ohhh, of course! That’s how it should be done.” Then , you immediately think to yourself why other companies aren’t doing this.
A big part of the book highlights individual tips and recommendations for specific platforms including the likes of Facebook, Twitter, Instagram and Pinterest. Each individual platform has it’s own example of a business who’ve used his techniques and have done great but then he’ll show you a company that doesn’t do it, which fall short and don’t live up to their audiences expectations. Followed by descriptions on why it did or did not work. It’s very easy to say that blah company did something wrong but it’s much harder showing why. On the contrary, Gary goes in depth and makes it easy for the reader to find the flaws in blah company’s execution.
At the end of each chapter, the book includes a series of questions that content creators like yourself should consider before posting on your company’s social media pages. These questions are very good for content creators to keep in mind when working on their projects. Every content creator should have this book in their briefcase ready to read at ever moment of free time that they have.