Social Media is a form of communication and social interaction through the use of the internet. Although it’s existed since the beginning of the WWW (World Wide Web), only in the past decade or so, have we seen in increase in both popularity and in the number of social media platforms that have been created. It’s called “Social” media because the users of these platforms in a social context including things like conversations, commentary and engagements.
As the years have gone by it has become relatively simpler to publish your content which is one of the reasons why this has become so popular. People who don’t have degrees or aren’t professionals in the publishing industry have been given the opportunity to easily create the content that they want on these rapidly growing platforms.
For businesses, this adaption in web consuming in social media brings much opportunity. Just with the amount of data a company can get on their consumers from social media has them jumping for joy. The true opportunity here lies in the chance to grow everlasting relationships with your company’s customer base with these platforms. This is where your responsibility online to your audience begins. Not only has the behavior of your customer shifted but so has their expectation of you has changed. Whether your business is following these trends on social media or not, customers are having discussions related to your operations. It’s better to be a part of that conversation then not.
This an opportunity for my audience to learn the basic fundamental tips and tricks of the world of social media. It’s time to get your foot in the door to the unknown. Physical advertising and marketing will soon no longer be needed and everything will end up on the internet. It’s best that you know this stuff now before it’s too late and you have to pay thousands of dollars for someone else to do it.