Steven Salas MGT Classes/Spring21

TikTok Blog post

TikTok is a free social media app that lets you watch, create, and shares videos- often to a sound track of the top hits in music- right from your phone.

The company has raised at least $7.4 billion in total funding from investors including Tiger Global Management, Sequoia Capital China, Softbank and General Atlantic.

TikTok is the Chinese creative social media platform primarily driven by short-form video context. TikTok primarily makes money through advertising, thus making it an attention based business model.

  • Social Media
  • Music
  • Creativity
  • AI Systems  (Paid–>virality “Grow Strategy”)

It actually started life as three different apps. The first was an app called musical. Which launched in Shanghai in 2014 but had strong Us business link and a healthy audience in that key market. In 2016, Chinese tech giant Byte Dance launched a similar service in China called Douyin.

In my personal opinion, TikTok is one of the most successful platforms where you can earn a lot of money knowing how to use this app. The creation of this app was a revolution for people who are very shy and can express themselves in videos of seconds around the world. It is something so popular that it helps a lot to laugh, act, dance and above all be yourself when you make a video.