For my competitive landscape diagram, I chose the 4P’s of Marketing Analysis. Well, the idea is to create an application that benefits the time of the students and at the same time have a private personal trainer in the school gym. Without having the need to go out to other places and with a low price, students will be able to have a better healthy lifestyle. The idea is to recruit 5 personal trainers (students) to work as a team, all depending on the amount of demand that we get in the process.

We know that our strength is that we are students and therefore we can use the gym at any time. This gives us a unique perspective on solving our clients’ problems without having to leave school. We also plan to make a free website to share videos of the stories, experiences, and goals that clients have. This will give us a great advantage in sharing the videos and making us known for our excellent work.

 Focusing on the diagram, we can talk about the part of the price where we emphasize that the gym and membership service is free for being students and that only through the application can they have the privilege of using the personal trainer service according to the schedule of the student for a low cost.

Promotion, this application offers personal training (1 to 1), plus how to have a good nutrition and how to have a good mindset all the time. We will use Freemium software so that students can try the service for a few days for free and then do their routine schedule during the week.

The Place part, the advantage that the gym is in the same university and the students would save time and money. So, the students will not have the need to go to other gymnasiums and pay more for the personal trainer service, plus the membership and monthly fee for the gym.

Last, Product part in the application you will find the section of my workout plan, schedule time, make appointments, cancelations, notifications, and promotions. The value proposition of this product is that students must manage their time, have a healthy lifestyle, and save money.

Finally, there are many competitors in this field that we can consider great threats, but I think it will not affect us if the student wants to save time and money with our excellent services. We are going to focus on making the student’s life easier and more accessible for them. Students will have more time to do their homework, attend workshops, get to class on time, go to the library and have time to eat.

Well to start this assignment, the most difficult thing was to contact the owner or general manager of this company to start my research on the development of the application system and website that they manage. As you know, I chose New York Sport Club gym since they have a very sophisticated and complete system in their applications and social networks. I started sending emails and messages on their social networks internally in the messages part, but unfortunately, I did not have any response from them. So, my last alternative was to go to a New York Sport Club gym personally and try to make an appointment with someone important from that place who can help me. The good part was that a regular manager of the place called Josue, he took the time to help me with some answers since the owner and the people in charge of this application system were very busy solving problems of all their branches. We very kindly sat down, and I began to ask him a few questions, to get some ideas and points of view from that person.

1. What is the most difficult thing to build that application so that customers can have better accessibility in their app or website?

The most difficult thing was not creating the application because over time you improve it through what the client likes or does not like. The most difficult thing was for people to learn and adapt to the operation of an application or website. They were taught how the gym application worked and what benefits it brought when they wanted to use the gym. The main objective was that they can do everything for the application, for example, registration, payments, classes, schedules, available trainers, receive notifications, covid-19 surveys, and that they can make their reservations so that the number of people who go during the day can be managed.

2. As a company, how do you adapt to the change of innovation to have a better marketing and be the best?

Today innovation is the key to success for a company, everything is always changed so that your competitors are not better than you. The internet is the most important tool that every company uses in these times to satisfy customer needs.

3.What was your strategy that makes you unique as a company?

Take care of our loyal customers and win others through them.

4.How does the company work with promotions, offers, discounts to get many customers and above all keep those loyal customers and how do they implement it in the App and website?

The offers are always varied, and we give great promotions so that new clients do not resist when registering as a new member of the gym. The service must be five stars, speaking of customer care. Finally, our application is the secret weapon talking about the quality of the service, offering numerous things to do through it and facilitating the client by giving those warning messages, gym status, covid-19 information, and reservations for the use of the day.

At the end of the interview, I told him about my idea of implementing an application for notices, reminders, status and making reservations for Baruch College gym. He asked me why? I answered him because it is very small for the number of students and athletes that there are and many times, we must wait per minutes or cancel our routine many times for that reason. But if we have this application with all these benefits, we will not waste time in the waiting line when it is full and in advance of any notification, we will take advantage of doing something productive in those moments of discomfort.

The manager liked the idea since it will be necessary now due to the pandemic, and we must prevent the transmission of the virus with social distancing, minimize the number of people, wear masks, always clean the machines. Managing student time will be very important with that application you have in mind.

My 3D Product.   (Detachable Treadmill)

I would like to explain to you what is the problem that I think is affecting this person, which is one of my best friends called Pablo. As I realize that this is a real problem and not a simple hobby. My friend in this time of pandemic texted me a lot about how to stay in shape from his house since he was afraid to go out. He wanted me to give him advice on ways to do exercises to do at home, whether I sent him videos or articles to get a better understanding of the subject. One time I asked him to meet up to speak personally and that is where I realized that he was overweight, and he told me that he was very depressed about everything he was experiencing. The main problem was that he did not want to go to a gym for fear that in that place he could be infected with the virus, but on the other hand he wanted to exercise for his health. I advised him to buy a treadmill and use it at home, but the problem was that he had no space unless it was removable. We were looking through online stores and we did not find a product of that form that is detachable. I think this idea came to my mind to create something this innovative due to the need that my friend suffered. I made a prototype and created a 3D design to have the shape and model of a treadmill and to be disassembled. This idea will help many people who cannot leave the house to do some physical activity outside, they have this advantage of doing cardio on a detachable machine. It will also help people who do not have much space in the house or apartment and who want to use the treadmill and then store it in a box.

Well in this task we must create something that reminds us of our childhood, and I think that a soccer ball is something that reminds me of many things. This little detail reminds me of many anecdotes from my childhood and one of them is the meetings we had with my friends from the neighborhood. There were many fights and many victories in the soccer games, but the most important thing was the time I spent with them and every time I see a soccer ball brings back beautiful memories of friends and moments that were left in the past.

Should I do my Exercises now? Maybe later or tomorrow!!

Fortunately, I have the opportunity to be a student at this prestigious university, which is Baruch College and is in the middle of a beautiful and busy city called Manhattan. A city where there are opportunities, and this university is one of them. The good thing that this university is in Manhattan where you can find everything around it such as restaurants, clothing stores, sports bars, the post office, pizzerias, coffee shops, train stations, well almost everything is accessible.

Before this horrible pandemic, we almost always went out with my classmates to the bookstore to do homework together, sometimes we went to eat at a nearby restaurant and quickly return to the next classes. We calculated a lot of time to be able to do things during the day and not arrive at any time late to classes but there was a problem that when we went to the college gym to do our routine for the day, many times it was very full and unfortunately, we wasted time in which we already had planned. That problem had us stressed, angry and very nervous when we wasted time making long lines to enter the gym or use any machine and we had to quickly return to the next class.

Usually when we chose to go to the gym to do an hour-long routine before going to a class, we would see the time we had and many times we would go in the morning, other days in the afternoon or at night. We managed our schedule so we could do homework and be on time for each class. But I realized that there was a big problem that happened to us many times. In the Baruch gym it was very small and many times when we chose and coordinated to go in the morning it was full and there was no availability to use any machine and we practically lost time and did not finish doing anything and ruined all the planning for the day.

I think for many students who love to exercise as a lifestyle, others do it for health and some as therapy. I have always believed in the saying “healthy body, healthy mind”. It would be good to solve this problem of not knowing if the gym is full, to reduce stress, anxiety, and our precious time so that they do not affect our classes and personal lives. I think creating an app to make reservations daily, depending on the student’s schedule. With this we would save the time of doing other important things such as homework in the library, workshops, going to eat and being on time for classes. Also know the hours of availability so that they let us know at what time of the day it is full to change our schedule during the day and know what machines are available so as not to change our routine. Last, waiting time in line, to better calculate our time.

Problem

I think my canvas it is going to be a great explanation for this amazing idea. In the first part we identify the problem which is: the Baruch gym is too small; it is always busy, and the gym machines are very limited to use.

Solution

We immediately identify some solutions that is to create an online communication App for Baruch students with possibility to connect with main gym staff to provide a tool to make reservations daily, reschedule, hours available, and waiting time in line.

Unique Value Proposition

The next one is unique value proposition which is Baruch students-oriented communication platform.

Unfair Advantage

Now let us talk about unfair advantage which is Baruch College Athletics activities to use the gym anytime and for this other reason we need this App to organize student schedules.

Customer Segment

Our customer Segments are going to be our College students, Athletic department, and College Staff.

Key Metrics

In this part its about key metrics which are number of comments, feedbacks, and daily active users, with this we can improve our services.

Channel Referral

Channel referral among Baruch student’s society, Baruch Bearcats, Alumni, Campus, Athletic department, member Staff, College Websites. Here, this social channel sources will show the name of the App or website that directs traffic to this site.