Author: Steven Salas

Well first, I would like to briefly explain about my product in this final project. Everybody know that College life is so hard and stressful. Students does not have time for themselves, not even for eat. So, some of them just go to a class and then to another class, they forgot something important which is how to have a healthy lifestyle. The key is to know how to administrate your time. And here I will share the best solution for this problem.

Well, the idea is to create a website that benefits the time of the students and at the same time have a private personal trainer in Baruch College gym. Without having the need to go out to other places (regular gyms) and paying too much money for membership, monthly fee, wasting your time back and forth. We are a team of 5 personal trainers (students) with the mission to improve your goals.

In 1on1 personal training website

offers personal training (1 to 1), plus how to have a good nutrition and how to have a strong mindset all the time (focus on daily motivation). We will use Freemium Model Software so that students can try the service for a few days for free and then do their routine schedule during the week (weekly payments). The great part of this website is that you will find the section of my workout plan, schedule time, make appointments, cancelations, notifications, and promotions.

• The value proposition of this product is that students must manage their time, have a healthy lifestyle, and save money.
• Next, I plan to test this idea on a large scale and stand to edit and refine our landing page in hopes to increase our subscribers, shares, and emails submissions on Baruch student’s social media, Baruch official website, and flyers papers.
• From here I will start to build our resources database create my final website and partners.

Well first, I would like to briefly explain about my product in this final project. We know that there are many people who like to take their morning walks as their daily routine, but we know how difficult it is to go outside in these times of pandemic if you have any disease that makes you more vulnerable to catching it. Or even worse, you do not have much space in your apartment to do your daily exercises. Wait, here is the solution for that, I create a treadmill machine that can be disassembled into three parts. The idea is to use your treadmill machine at the moment and then store it in your closet or under your bed. After several testing, I made some 3D prototypes, one on the Tinkercad website, and the other one on Sketchfab. Imagine having this incredible product in your home, enjoy it and store it anywhere. Let us check out some photos and video of this incredible design.

Some Images:

For the new version of my treadmill machine, I took the feedback that my best friend Pablo gave me. I remember him telling me that he would like to work from his computer while he was on his treadmill machine.

From that moment I became curious if I could add something to it that could hold a laptop on the treadmill machine. Add a small computer stand to the front of the treadmill machine. I kept the same design and only added a small detail but very important for people who want their morning walks and at the same time they can do their homework or work on their laptop.

I think the values ​​are very easy to understand in this design, it would be to have a collapsible treadmill machine for people who live in small places and only use it at the right time and then store it in their closet under the bed. Another added value is to use the treadmill machine to have a better physical health and finally to do your tasks or some work of the company while you are using them.

To capture the customer’s attention, for our incredible MVP, I believe that a landing page is the best option to evaluate if our main customers will be interested in our service and product. Our landing page will have a small and important summary of our solution, as well as a small and interesting form for our clients to register by email. Our future clients will have the facility to enter their emails if they are interested, and if our idea gives value to their lives, we can send them an email with updates and promotions.

Based on the amount of data collected, we can get a rough estimate of how many students would be interested. For our actual landing page, we plan to use “WIX”. One of the reasons we selected this platform because it is free and incredible to use. It is very easy to create a website and our goal is to create an MVP without investing a lot of money for that reason we need the feedback of our first customers when we launch our product for the first time on the marketplace.

 I also believe that Facebook is the most suitable platform to advertise since more than 90% of our clients use Facebook, and as a second option would be the Instagram platform since they are connected by the same company and it will give us strength in the part of the impact to client. To get a great specific impact, we plan to advertise only Baruch College students on their home page, sharing our incredible products and services, both men and women will have the opportunity to have better advice based on nutrition with our excellent personal trainers for students who want someone to motivate them and lead them to fulfill their dreams of being healthy and in good physical condition.

For my ad design, I chose to focus on the physical health aspect of our website. Our “Call to Action” will be “Get in Shape Now”, so that you can improve your studies with a lot of energy. Below I have added an example of what our website will look like. In the ad I chose people doing a little training so that people have a better vision of what we offer. With this video I want the students to imagine what they would look like in the future, with discipline and a good work plan. Finally, in one corner, place the necessary information, our logo, and our company’s work plan.

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Home | 1on1 Personal Training (wixsite.com)

Primary research Takeaways

• Many gyms (personal training services) want to gain access to students so they can expand their target market.
• There are several resources available for students in the marketplace.
• There is no one at the school, having this private personal training 1 on 1 service for students.

Secondary research Takeaways

• People usually look for different options that they need.
• College life is too stressful to go out and spend time and too much money for other gyms options.  

I want to recap with a few sentences what is my great idea and how it is going to fit in this huge marketplace full of competition. Well, the idea is to create an application that benefits the time of the students and at the same time have a private personal trainer in Baruch College gym. Without having the need to go out to other places (regular gyms) and with a low price, students will be able to have a better healthy lifestyle. The idea is to recruit 5 personal trainers (students) to work as a team, all depending on the amount of demand that we get in the process.

We know that our strength is that we are Baruch students and therefore we can use the gym at any time without cost. This gives us a unique perspective on solving our clients’ problems without having to leave school. We also plan to make a free website to share videos of the stories, experiences, and goals that clients have. This will give us a great advantage in sharing the videos and making us known for our excellent work.

 Focusing on my detailed business canvas, we can talk about the part of the price where we emphasize that the gym and membership service is free for being students and that only through the application can they have the privilege of using the personal trainer service according to the schedule of the student for a low cost.

Promotion, this application offers personal training (1 to 1), plus how to have a good nutrition (meal plan) and how to have a good mindset all the time (focus on daily motivation). We will use Freemium Model Software so that students can try the service for a few days for free and then do their routine schedule during the week (weekly payments).

The Place where we are going to do our routine, is located inside in the vertical Baruch building and the advantage that the gym is in the same university and the students would save time and money. So, students will not have the need to go to other gyms and pay more for a personal trainer service, plus the membership and monthly fee for use a gym.

Last, Product part in the private personal trainer APP you will find the section of my workout plan, schedule time, make appointments, cancelations, notifications, and promotions. The value proposition of this product is that students must manage their time, have a healthy lifestyle, and save money.

Finally, there are many competitors in this field that we can consider great threats, but I think it will not affect us if the student wants to save time and money with our excellent services. We are going to focus on making the student’s life easier and more accessible for them. Students will have more time to do their homework, attend workshops, get to class on time, go to the library and have time to eat.

For my best friend Pablo, I came up with these four assumptions for my product to be successful in the marketplace. At first, I assumed that he needed a detachable treadmill that could fit into his little apartment. This is easy to test with just one question. I believe that leading a healthy lifestyle is the most important thing in people’s lives.

Another assumption is that I made my best friend Pablo willing to go back to exercise and have better health. This is not very important but easy to test. He is actively searching the marketplace for something similar to get back into his exercise routine.

Another important assumption but a bit difficult to test, we know that my best friend Pablo has a high-risk disease, which is diabetes, and we need to know if he can find other alternatives so that he can do his exercise routine. The most reasonable thing to do would be to find a detachable treadmill that would fit in his little apartment.

The last assumption not so important and difficult to test, would be that Pablo starts exercising without leaving home so that he can have a better healthy lifestyle. We would have to find a machine that can be assembled and disassembled so that he does not take up a lot of space in his apartment.